With burnout and turnover already at an all-time high, organizations worldwide are looking to improve their employees’ experience through digital transformation. With a shift to remote and hybrid work, companies expect to make digital transformations through a unified communication platform to manage their day-to-day communication. Companies often deploy too many apps, each for a specialized purpose. For example, there are apps for chatting, emailing, online document storage, and tracking to-dos, among others. It is estimated that employees across all departments use 129 apps on average.
Many organizations believe that using specialized tools for each task gives flexibility to their employees. While these tools are helpful, they don’t realize the negative impact of using too many disconnected applications.
A Pegasystems Inc study found that an employee, on average, switches between 35 job-critical applications more than 1,100 times every day and it takes them an average of 23 minutes to get back on track. Nearly 31% of respondents said toggling between apps affected their focus and productivity.
When companies use multiple apps for their team communications, they create communication silos. Searching for information across these silos is tedious and time-consuming and a significant amount of team members’ time is spent searching rather than productive work. Given the level of information being generated on a daily basis, this is highly inefficient. A survey points out that almost 20% of the business time – the equivalent of one day per working week – is wasted by employees searching for information to do their job.
IDC data shows that a knowledge worker spends about 2.5 hours per day searching, which is about 30% of their workday. For an organization that employs 50 workers with an average annual salary of $60,000, the cost of unproductive searches amounts to $3 million per year.
Besides, each app, which is disconnected from others, creates its own island of information. Disconnected information makes it hard to see the big picture easily. This reduces productivity due to the time spent recalling what happened, when and why.
While companies are under the impression that deploying more productivity apps will transform and scale their business, the reality is that employees are frustrated and disengaged, while the IT department is overwhelmed with more work. One Boston Consulting Group study found that 70% of digital transformations fall short of their objectives.
So how can companies benefit from digital transformation strategy? Enter the unified communication platforms. A unified communication application can combine all your communications from emails, chats, calls, cloud documents, and to-dos in one app and organize them based on topic or context. So, whenever you want to refer to any conversation or file, you should be able to retrieve it in a few seconds.
That is what Clariti does. As the best example of digital transformation through unified communication, when you use Clariti, it automatically keeps all related communications, including emails, chats, calendar events, to-dos, and calls, connected as if it is one conversation. There is no need to shift between many apps and there is no need to stress trying to remember all the connected conversations in memory. Clariti eliminates the need to search across many apps looking for information and makes it very easy to see the big picture without any effort.
Clariti Workspace is an intuitive way to create a work hub by topic, task, or project. Users find it extremely useful to have all their work-related data (emails, chats, calls, calendar events and files) in an easy-to-use cloud app, organized in a Workspace. This makes Clariti Workspace the undisputed Work Hub for increasing team productivity.
To understand how Clariti Workspace works, let’s start with an employee’s typical communication habits. Your average salesperson may use different communication channels to respond to a request for a proposal (RFP) from start to finish. They may email, call or chat with various stakeholders to gather all the information to go with the RFP.
In Clariti all these communications occur in a Workspace that has a meaningful name to the user. This eliminates information silos and automatically increases productivity and reduces stress from searching for information.
Clariti is free for anyone to use by simply visiting the Clariti web site and signing up. Many additional features are available in the premium version of the product. Clariti is targeted for small to mid-sized businesses who do not have a dedicated IT staff to install and maintain expensive work productivity apps. Even though many such apps are also cloud-based, they require multiple integrations to meet all the features that Clariti offers.
Clariti is extremely easy to use and does not require any user training. Clariti is a key tool for small businesses looking to leverage technology and successfully execute a business transformation.