With burnout and turnover already at an all-time high, organizations worldwide are looking to improve their employees’ experience through digital transformation. With a shift to remote and hybrid work, companies expect to make digital transformations through a unified communication platform to manage their day-to-day communication. Companies often deploy too many apps, each for a specialized purpose. For example, there are apps for chatting, emailing, online document storage, and tracking to-dos, among others. It is estimated that employees across all departments use 129 apps on average.
Many organizations believe that using specialized tools for each task gives flexibility to their employees. While these tools are helpful, they don’t realize the negative impact of using too many disconnected applications.
Communication silos
A Pegasystems Inc study found that an employee, on average, switches between 35 job-critical applications more than 1,100 times every day and it takes them an average of 23 minutes to get back on track. Nearly 31% of respondents said toggling between apps affected their focus and productivity.
When companies use multiple apps for their team communications, they create communication silos. Searching for information across these silos is tedious and time-consuming and a significant amount of team members’ time is spent searching rather than productive work. Given the level of information being generated on a daily basis, this is highly inefficient. A survey points out that almost 20% of the business time – the equivalent of one day per working week – is wasted by employees searching for information to do their job.
IDC data shows that a knowledge worker spends about 2.5 hours per day searching, which is about 30% of their workday. For an organization that employs 50 workers with an average annual salary of $60,000, the cost of unproductive searches amounts to $3 million per year.
Missing the big picture
Besides, each app, which is disconnected from others, creates its own island of information. Disconnected information makes it hard to see the big picture easily. This reduces productivity due to the time spent recalling what happened, when and why.
While companies are under the impression that deploying more productivity apps will transform and scale their business, the reality is that employees are frustrated and disengaged, while the IT department is overwhelmed with more work. One Boston Consulting Group study found that 70% of digital transformations fall short of their objectives.
All-in-one app
So how can companies benefit from digital transformation strategy? Enter the unified communication platforms. A unified communication application can combine all your communications from emails, chats, calls, cloud documents, and to-dos in one app and organize them based on topic or context. So, whenever you want to refer to any conversation or file, you should be able to retrieve it in a few seconds.
That is what Clariti does. As the best example of digital transformation through unified communication, when you use Clariti, it automatically keeps all related communications, including emails, chats, calendar events, to-dos, and calls, connected as if it is one conversation. There is no need to shift between many apps and there is no need to stress trying to remember all the connected conversations in memory. Clariti eliminates the need to search across many apps looking for information and makes it very easy to see the big picture without any effort.
Clariti Workspace
Clariti Workspace is an intuitive way to create a work hub by topic, task, or project. Users find it extremely useful to have all their work-related data (emails, chats, calls, calendar events and files) in an easy-to-use cloud app, organized in a Workspace. This makes Clariti Workspace the undisputed Work Hub for increasing team productivity.
To understand how Clariti Workspace works, let’s start with an employee’s typical communication habits. Your average salesperson may use different communication channels to respond to a request for a proposal (RFP) from start to finish. They may email, call or chat with various stakeholders to gather all the information to go with the RFP.
The illustration below shows an RFP workflow from start to finish.
In Clariti all these communications occur in a Workspace that has a meaningful name to the user. This eliminates information silos and automatically increases productivity and reduces stress from searching for information.
Benefits from working in Workspace include:
- Reliance on email communication cut by 50%.
- Response speed improvement by over 70%.
- Reduce time spent searching for information by 40%.
Other Clariti Features
- Cloud-based app to collaborate from anywhere
- Voice calling to reduce the number of emails
- Screen sharing to eliminate the need for face-to-face meetings
- Ability to take notes during sessions to remember the context
- Ability to add or remove participants during group conversations
- Direct chat with anyone anytime
Clariti makes digital transformation easy
Clariti is free for anyone to use by simply visiting the Clariti web site and signing up. Many additional features are available in the premium version of the product. Clariti is targeted for small to mid-sized businesses who do not have a dedicated IT staff to install and maintain expensive work productivity apps. Even though many such apps are also cloud-based, they require multiple integrations to meet all the features that Clariti offers.
Clariti is extremely easy to use and does not require any user training. Clariti is a key tool for small businesses looking to leverage technology and successfully execute a business transformation.
Frequently Asked Questions
What is workplace digital transformation?
In today’s business world, digital transformation is a must. Workplace digital transformation can be defined as “the use of technology to radically improve performance or reach of enterprises.” In other words, it’s the process of using technology to make your workplace more efficient and effective. This can be done in a few ways, such as automating manual tasks, streamlining communication and collaboration, and improving customer service. By making your workplace more efficient and effective, you’ll be able to not only improve your bottom line, but also better compete in today’s digital economy. As such, workplace digital transformation is an essential part of any 21st century business.
How do you create a successful digital transformation?
A digital transformation is a strategy that organizations use to integrate digital technology into all areas of their business. The goal is to improve efficiency and effectiveness while also staying competitive in the market. There are countless ways to go about this, but there are a few key components that are essential for success. First, it’s important to have a clear vision for the transformation. What are the goals? What needs to be improved? How will digital technology help achieve these objectives? Without a clear plan, it will be difficult to measure progress and make necessary adjustments along the way. Second, the right team needs to be in place to spearhead the transformation. This team should not only be knowledgeable about digital technology, but they should also be able to effectively communicate and execute the plan. Finally, it’s important to have buy-in from all levels of the organization. For the transformation to be successful, everyone needs to be on board and committed to making it happen. These are just a few of the things that are needed for a successful digital transformation. It’s a daunting task, but with the right preparation, it can be achieved.
What are the 4 main areas of digital transformation?"
In a rapidly digitalizing world, more and more businesses are looking to undergo digital transformation to stay competitive. But what exactly is digital transformation? And what are the main areas that businesses need to focus on?
Broadly speaking, digital transformation is the process of using digital technologies to create new or improved business processes, products, and services. This can include anything from automating manual tasks to using data analytics to improve decision-making. When it comes to specific areas of focus, there are four main areas that businesses need to consider:
1. Customer experience: In the age of the customer, it’s more important than ever to make sure that your customers have a positive experience with your business at every touchpoint. This means investing in things like creating a responsive website, developing customer-friendly mobile apps, and offering fast and easy ways for customers to get in touch.
2. Employee productivity: For your business to thrive, you need employees who are productive and engaged with their work. That’s why it’s important to invest in things like employee training and development, flexible working arrangements, and collaborative work tools.
3. Operational efficiency: A key goal of digital transformation is to streamline business processes and make them more efficient. This can be done through things like process automation, paperless workflows, and data-driven decision-making.
4. Business model innovation: To survive and thrive in the long term, businesses need to continually innovate their business models. This could involve anything from moving from a product-based business model to a subscription-based model, or from a traditional bricks-and-mortar model to an online platform.
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