benefits of unified communications

Many companies use multiple communication tools like emails, chat, voice calling, video conferencing etc., for their day-to-day collaboration. While these productivity tools are meant to help teams increase their productivity, unfortunately they bring the opposite results. They make collaboration difficult and turn productivity into chaos.

It is estimated that white-collar workers can lose up to 40% or 16 hours per week of productivity due to multitasking on projects and switching between multiple software applications, resulting in a cumulative corporate loss of $450 billion per year.

For organizations, subscribing to an all-in-one communications solution is the best way to streamline these communications and collaboration tools, and improve team productivity. There are a host of benefits for businesses that are looking to implement an all-in-one solution communication tool for their teams.

1. Avoids app overload.

Overloading your team with too many productivity apps will leave them overwhelmed and frustrated. Each time they need to find any information they will have to toggle between multiple apps to find it. This can create a negative impact on team collaboration and productivity. Using too many apps is not just about clicking and opening another app. Many things like login credentials, user ids, user rights, preferences settings, customizations, notifications, security, licenses etc need to be taken care of.

With a unified communication tool, you can access all your apps in one place. There is no need to toggle between multiple apps like email, chat, social feeds, meetings, events, reminders, cloud storage etc. All these functionalities are available in a single SaaS-based application, and you don’t need to log in and out multiple times. Besides there are no hassles like software installation, maintenance, license renewal, etc.

In a unified communication app If you have an issue that requires a quicker response from a team member, you can switch to chat or voice call with just a click of a button; you don’t have to change devices, applications or jump to any other rooms or channels.

2. Creates better user experience

A common issue with using multiple communications apps is that your teams will have to learn to use all of them individually. Apart from the long learning curve, using numerous apps is a slow, tedious and inefficient way that impacts employee satisfaction. For example, when you want to host a meeting, you have to create a meeting id and send invites over the group chat to your team members and also share the meeting materials through email.

Your teammates will have to switch between email app, chat app and meeting app to access the meeting information and attend the meeting. When you have multiple employees switching between multiple apps, the productivity losses will be staggering. Millennials, who account for a majority of the workforce, expect their business apps to mimic their personal apps. They also demand a more flexible work environment that extends beyond the confines of the office walls. A survey by Bentley University found that 77% of millennials think that flexible work hours would increase their productivity at work. Another study points out that they are even willing to give up pay and delay promotions to get a flexible work schedule. Companies need a unified communication system to attract and retain this young talent force.

If the existing business applications fail to meet their expectations, they end up using their own alternative applications, creating a “shadow IT” which compromises the company data. When your employees use a unified communication tool, the learning curve is very short as they have to learn to use just a single app, and they can switch between different modes of communication with just a click.

3. Information is much easier to track

When you receive a meeting invite from the host, you will probably wonder what the meeting is all about without the context. You will have to go through multiple emails and chat messages to get the background of the meeting. Often, this may not be enough, and you might end up calling your host to get the background of the meeting and the attendees. Now, when the meeting starts, your host will spend most of the time setting the context – explaining why everyone has gathered – rather than moving forward with the project details. Unfortunately, this happens quite often. When you spend most of your time searching for emails and managing inboxes, your productivity takes a hit and your time management goes for a toss.

According to IDC research, white-collar workers spend up to 3.2 hours per day on work-related emails. Knowledge workers lose up to 5.7 hours per day or 71% productivity throughout the week on finding information, multitasking, and responding to work emails. They spend an average of 2.5 hours per day, or roughly 30% of the workday, searching through apps and tools to find the information they need to move forward on projects and perform their other job functions.

When you use a unified communication app, calls can be started within the same application so that meeting participants can quickly scroll through the text history, find all the materials relevant to the project or client, and jump into the meeting. Since the call window is primarily present in the messaging window, context is available in real-time for the meeting participants.

4. Easy to manage a single app

As most companies use different operating systems and devices, managing multiple applications, downloads, licenses, payments can be a nightmare for your employees and IT teams. When you use a unified communication app, you only need to manage a single app and rely on a single service provider for support and maintenance.

5. Scaling up is easy

Initially, when the company is small, it may be able to manage multiple communication applications, but when the company grows, it may not be in a position to scale up and meet the growing demands. When you implement a single app for all your communications, you need not worry about different communication apps (email, chat, phone, etc) scaling up to meet the growing needs. With a unified communication system, all you need to do is add or subtract licenses as per your needs.

6. Better customer service

Being able to serve the customers better and improve their experience will be the top priority for any company. A disconnected communication system could be hurting your customer service efforts through the increased time needed to respond to customer queries. Having access to a unified communication platform will allow your employees to respond to customers no matter how they reached out asking for support. With all the pertinent information available in one place, the customer service team can respond quickly. Whenever any customer contacts your business, your business representatives will have access to all the notes and pertinent information associated with that contact. This will lead to faster resolutions and a quick turnaround time.

When your employees have fewer apps to toggle and maintain, it improves the workplace experience. When they work in a peaceful communication and collaboration ecosystem, it makes them happy and improves engagement, retention, and productivity. When employees are happy, it results in better customer service and more sales and profitability.


As part of the communication strategy, companies should implement a unified communication system to reduce distractions and stress related to mindless searching and utilize the time for other productive work. This makes a strong case for implementing an application that connects multiple communication channels. That is what Clariti does. Clariti combines all your communications and makes your communication faster by eliminating the need to search for information across communication silos.

You can sign up now and reap all the above benefits by using a unified communication solution. Clariti is web-based, so there is nothing to download or install. Clariti has a simple on-boarding process where you can configure your email, add contacts and experience the power of connected apps within a few minutes. The best part of Clariti is it’s free!

Bringing clarity to your world

If it's on our mind, you'll be the first to know!

Leave a Comment

Recent Blogs

Digital transformation examples
unified communications and collaboration
tips for better online meetings
standoff over remote work
email vs instant messaging business