benefits of unified communications

Companies are dealing with the ‘new normal’ where workers want to split time between office and home as many of them do not want to give up the flexibility they experienced during the pandemic lockdown. Besides, millennials, who now account for the bulk of the workforce, are even willing to take a pay cut to be able to enjoy flexible work hours. To deal with this new scenario, companies are turning to unified communications strategy to optimize business processes and improve productivity, while giving the workforce the flexibility it desires.

Unified communication provides a seamless communication experience by bringing together messaging, email, voice calling, video conferencing, screen sharing, and much more. Some best examples of unified communication tools in the market include Microsoft Teams, Slack, Clariti etc.

These tools are hosted on the cloud which makes them flexible and cost-effective for large and small businesses alike. The unified communication apps market has been growing by 20% to 30% for several years and the global market size is projected to go from $22.97 billion in 2019 up to $59.15 billion by 2027.

Unified communication makes communication easier and more reliable which helps to drive greater collaboration between team members. Virtual collaboration is essential to the digital workforce and unified communication can help any business to level up in many ways.

Most valuable business benefits of unified communications

1. Increases collaboration

To improve team collaboration, your organization needs a way to connect all the users, vendors, partners and customers. Unified communication tool provides access to all communication channels including email, video/ voice calling, screen sharing, group messaging and file sharing for the entire team from a single application, on any device.

When employees use the right unified communication tool, they can use a single interface for both communication and collaboration, which means they can spend their time more effectively. This saves employees from wasting their valuable time switching between apps or devices. By having all their communication in one place, they can have access to all information they need to work, and they can also seamlessly collaborate on projects together.

2. Increases team’s productivity

By using a proper unified communication tool, even small businesses can see a workplace productivity boost of up to 52%. A unified communication tool makes your employees more engaged at work and happier. According to a study, a good unified communication tool can increase team efficiency by as much as 20% and about 40% of workers are willing to pay for their tool to make their own lives easier.

3. Improves team’s responsiveness

When all the team members use the same unified communication tool, they can collaborate at any time and from any place. Whenever a team member raises any query, other teammates can respond quickly. Fast and efficient collaboration between the team members is very important to meet improve customer response time, customer service and customer satisfaction.

4. Reduces business costs

Unified communication helps companies save time and money by eliminating the need for multiple apps. When companies use unified communication tools, they only pay for one app. A unified communication tool enables employees to work from anywhere using any device. Unified communication tool facilitates bring your own device which allows employees to work using their devices, reducing the need for hardware.

5. Improves real-time communication

Any unified communications solution encourages real-time communication with various stakeholders through preferred channels like text messaging, live chat, or call. Just as it is easy for team members to get notified of important updates, they can also instantly provide feedback. Your team members can immediately respond and resolve issues when they are notified of a message. When team members communicate without a time delay, there is less scope for any miscommunication.

6. Integrates multiple emails

If you have more than one email id a unified communication tool will let you integrate all the email ids in one place, eliminating the need to constantly switch between email accounts.

7. Allows audio/video calling

Most of the unified communication tools will allow you to make and receive unlimited audio calls with other app users. You don’t have to install an additional app. You can call anybody or set up group calls without generating any meeting id or passcode. You don’t have to dial in any number, and you can use your desktop speaker and mic for the calls.

In unified communication, you can call anybody from any device by just clicking on the button. You need not invest in physical devices like phones, intercoms, leased lines, hotlines, etc. High-quality video calling coupled with whiteboards, screen-sharing, and real-time meeting chat will bring great flexibility for your remote and hybrid teams, and it is a great substitute for face-to-face meetings.

8. Allows screen sharing

Frequently in audio and video conferences there is a need for screen sharing. When you want to explain something complicated to other participants, it is easier to show team members what you mean instead of long verbal descriptions. Screen sharing is also very crucial for IT troubleshooting, team meetings, training, demonstrations etc. Most of the unified communication tools will allow you to have audio/video calling and screen sharing simultaneously.

9. Allows file sharing

Most of the unified communication tools have some form of document sharing. This could be as simple as team members dragging and dropping files into a team chat. SaaS-based unified communication tools provide integrations with all the major cloud storage drives such as OneDrive, Google Drive, Dropbox, pCloud and Mega.

So, when you are working from home you don’t have to worry about carrying all your files from work. Once you integrate your drives with your unified communication tool, you will have instant access to all your files anywhere, anytime. This lets your team members have a central hub for important documents and other files.

10. Calendar and scheduling

Most of the unified communication tools have calendars and scheduling services. You don’t need separate tools for creating to-dos or events. Your teammates will get notifications whenever you schedule or cancel a meeting. The meeting details will also sync with the receiver’s calendar, and you will be updated about their availability to attend the meeting.

11. Allows flexible chat

When you use a unified communication tool, all your team members will have access to multiple options for messaging including direct chat, group chat, and SMS. That too, all this can be done from any device like desktop, laptop or mobiles.

This will ensure your team can stay in touch at all times, no matter where they are. Some unified communication tools will let your customer service and sales teams send SMS text messages to external stakeholders in real-time using existing business phone numbers.

12. Supports integrations

Most of the unified communication platforms will easily integrate with other software and tools that your business is already using. You don’t have to give up or stop using other apps that are crucial for your business.

Conclusion

Does your organization have a digital or remote workforce but still don’t have a unified communication strategy? Then it is the best time to adopt one or else you will be left behind. A unified communication tool is the best way to connect your remote team and increase employee productivity. Creating a flexible workplace through a unified communication tool is also key to retaining and attracting the best talent.

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