online communication tools for business

In a digital-first world where remote and hybrid work models have become the norm, the need for robust web-based communication tools has never been more critical. These tools are not just about exchanging messages; they are the backbone of modern collaboration, enabling seamless interaction and efficient workflow management across diverse teams and geographical boundaries. But what exactly defines a web-based communication tool, and what features make it stand out as top-tier?

At its core, a web-based communication tool is an online platform designed to facilitate various forms of communication—be it text, voice, or video—over the internet. Unlike traditional communication methods, these tools offer the flexibility to connect and collaborate in real-time, from anywhere in the world, using just an internet connection. According to a report by Grand View Research, the global market for team collaboration software was valued at $9.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 13.2% from 2021 to 2028, reflecting the surging demand for efficient communication solutions in the digital age.

To be truly effective, a top-tier web-based communication tool must encompass several key features. First and foremost, it should support multiple communication modes, including instant messaging and voice calls. This versatility ensures that users can choose the most suitable method for their needs. Security is another paramount feature. Given the sensitive nature of business communications, a reliable web-based communication tool must offer robust encryption and data protection measures to safeguard against unauthorized access and cyber threats. The rising incidents of data breaches underscore the necessity for secure communication platforms. Ease of use and integration capabilities are also vital. A good communication tool should have an intuitive user interface that requires minimal training and should seamlessly integrate with other essential business applications.

Moreover, advanced organizational features, such as message threading, file management, and task tracking, can greatly enhance a tool’s functionality. These features help in keeping communications organized and accessible, preventing the common pitfalls of information overload and communication silos.

In this blog, we will explore the ten essential features that define a superior web-based communication tool and how Clariti excels in each.

10 Essential features of a top-tier web-based communication tool and how Clariti excels in each.

1. Connecting conversations

There are a lot of online communication tools available in the market like Microsoft Teams, Slack, Flock, etc. Though these tools bring communication like group chat, audio and video calling in one place, the related communications are not connected.

So, conversations from different communication channels remain disconnected though you use a single app. If you want to search for a presentation or a message from your colleague, you need to search multiple channels to get the information, wasting time.

How Clariti connects conversations

AI-powered Clariti connects conversations by automatically integrating and organizing disparate communication channels—such as emails, chats, documents, and tasks—into cohesive, context-driven threads. Utilizing advanced AI algorithms, Clariti links related messages and interactions across different platforms, creating unified conversation streams that reflect the entire dialogue around specific topics or projects.

For instance, if an email discussion evolves into a chat or involves multiple documents, Clariti seamlessly connects these elements, ensuring that all pertinent information is easily accessible and comprehensible. This intelligent organization allows users to view and interact with all relevant communications in a single, context-rich interface, thereby eliminating the need to switch between different tools and reducing the risk of missing crucial updates.

2. Chat from email

In almost all the web-based communication tools available in the market, you can either email or chat, but you cannot chat from email. When email and chat remain separate, the communication between these two channels are disconnected and it paves way for information silos.

Clariti allows users to chat from email

When an email is received it is common to discuss its contents with coworkers before replying. This creates an email avalanche with the original information getting diluted or lost. In Clariti, we don’t discourage people from using emails, but we have made it unnecessary when communicating with other Clariti users.

When you receive an email in Clariti, you can start chatting from the same email with other Clariti participants. All the subsequent conversations, including the original email will be stored in a Workspace that you can name. This functionality helps you maintain the context of the original email and the subsequent discussion forever.

3. Pinning important items

While most of the web-based communication tools available in the market will allow you to flag important mails for reminder and further action, their scope is limited to inboxes only.

Clariti allows you to pin important items

Using Clariti, users can pin any conversation from group or direct chat, and this functionality is not just limited to emails alone.

4. Built-in document viewer

While most of the web-based communication tools will allow you view some documents, support for viewing documents created by the Microsoft Office suite is not always available.

Clariti offers a Microsoft Office document viewer

In Clariti, Microsoft Office documents can be opened in the app itself, without having to leave it and go to a separate web site. This keeps all the information together and saves time from having to switch apps.

Moreover, all discussions related to documents such as chats, are linked to the document in Clariti. This makes it easy to understand the context of the discussions and the document at any later time. Clariti provides access to all Microsoft Office documents.

5. Multi-format file viewer

While most of the web-based communication tools support viewing of commonly used file formats, such as JPEG and PDF, they don’t support all formats.

Clariti offers a comprehensive multi-format file viewer

When you use Clariti, you will be able to view any file including.jpeg, .png, .bmp, .txt and .pdf in the app. In Clariti, you can also view and share engineering CAD files without requiring a license of expensive CAD software. Clariti supports all major CAD formats including CATIA, SOLIDWORKS, Creo, NX and Inventor among others. This makes collaboration between engineers a breeze.

6. Social Feeds integration

Social media is increasingly becoming an important tool in digital marketing and for getting instant feedback from customers. Unfortunately, social media feeds are independent of your other communication, creating silos.

Clariti integrates feeds

In Clariti, you will be able to download your social media feeds and instantly share, begin a chat or create a reminder regarding any feed. This seamlessly integrates social media in your work.

7. Creating context-based To-dos

While most of the web-based communication tools will allow you create to-dos, they are disconnected from any context that caused you to create the to-do in the first place.

Clariti helps you create context-based to-dos

Clariti is one of the best free to-do apps that lets you create to-dos that are linked to your emails, chats and documents related to that to do. Later when the to-do is triggered, all you must do is look at the items related to that to-do in one place to understand why the to-do was created.

8. Built in safety features

One major concern when it comes to web-based applications is security. When you have thousands of employees sending messages, sharing, and downloading files you should make sure that your communication tool keeps data secure.

Clariti is safe and secure

Clariti is not only the best web-based communication tool, but it also incorporates essential security measures to safeguard your data. Clariti is securely hosted on Amazon Web Services, providing total reliability, 100% uptime and trusted security. It uses 256-bit SHA encryption for both data and communication.

9. Phone Calls

While most of the web-based communication tools will allow you to make phone calls, you might have to integrate other apps like Zoom to make calls.

Clariti allows phone calling and screen sharing

In Clariti, calling is integrated within the application. You don’t have to share any link, passcode, meeting id or dial-in number. Once a group call with participants is scheduled, group members are notified and reminded prior to the call. Group calls include screen sharing and note-taking functions. All call notes are shared between participants. Using Clariti, you can make and receive unlimited calls.

10. Reasonably priced

Clariti is one of the best online communication tools for business and it is free forever. All your team members too can use it for free. You don’t have to provide your credit card details while signing up. Clariti assures you technical support even for the free account and you can delete your account anytime.


In the rapidly evolving landscape of digital communication, selecting a web-based communication tool that meets the diverse needs of modern businesses is crucial. The ideal tool should encompass essential features such as multi-mode communication capabilities, robust security, user-friendly interfaces, and seamless integration with other business applications. It should also offer advanced organizational features to manage and streamline workflows effectively.

Clariti stands out by excelling in each of these areas, providing a comprehensive solution that not only facilitates efficient communication but also enhances productivity and collaboration. By integrating emails, chats, calls, and documents into contextually linked threads, Clariti ensures that users always have the complete picture, reducing miscommunication and increasing operational efficiency. As businesses continue to navigate the complexities of remote and hybrid work environments, tools like Clariti will be indispensable in fostering seamless, secure, and productive interactions. Explore Clariti today to elevate your business communications to the next level.


Frequently Asked Questions

First, the tool should be easy to use and intuitive. Second, the tool should be able to support high-quality audio and video. Third, the tool should be secure. Finally, the tool should be affordable.

A web-based communication tool is an online platform that enables users to exchange information and collaborate via the internet. These tools facilitate real-time or asynchronous communication, integrating features like messaging, video conferencing, file sharing, and task management, all accessible through a web browser.

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