unified communications for small business

The surge in hybrid work models, where employees split their time between the office and remote locations, has spotlighted the need for seamless communication. Unified communication platforms are critical in bridging the gap between disparate work environments and ensuring smooth, uninterrupted interactions. Hybrid unified communications platforms integrate multiple communication tools into a cohesive system, allowing employees to connect, collaborate, and communicate effortlessly regardless of their physical location.

Why is unified communication so crucial? It eliminates the chaos of juggling multiple apps and systems, streamlining communication into a single, user-friendly interface. This integration not only enhances productivity but also fosters a more collaborative and engaged workforce. According to a study by Grand View Research, the global unified communications market is expected to reach $167.1 billion by 2025, underscoring its growing importance in the modern workplace.

Improving communication in a hybrid workplace requires robust platforms that support various modes of interaction—be it voice calling, instant messaging, or file sharing—all while maintaining a high level of security and accessibility. Research from Gartner reveals that organizations using unified communications can reduce operational costs by 15% and increase collaboration efficiency by 30%. These platforms ensure that employees can seamlessly transition between remote and office work without losing productivity or connectivity.

This blog will delve into the reasons why businesses should adopt unified communications and explore how Clariti, as a leading unified communication platform, is instrumental in facilitating successful hybrid work environments. From streamlining workflows to enhancing team collaboration, unified communications hold the key to thriving in a hybrid work model.

Why should businesses switch to unified communications?

1. Enables to work from anywhere

To make the hybrid model successful, companies must create an environment where the employees could log in from anywhere on their preferred devices like desktop or mobile devices and get to work. Unlike traditional on-premises communication tools, unified communications tools are essentially location-neutral. You don’t have to be in the office to make calls or have team meetings.

Hybrid unified communications platforms provide consistent working experience, whether you’re in the office or home. Since most of the unified communications are hosted on the cloud, they can deliver more uptime when compared with legacy solutions. Most of these tools will be hosted on top-tier data centers that can keep your data safe and secure.

2. Enhances employee engagement

Many organizations are relying on cloud-based voice calling tools to replace in-person interactions. In a hybrid organization, this type of dynamic, real-time participation is a must.

Unified communications essentials provide more than just calling capabilities. You can also call, chat, group chat, screen share, share files and host impromptu meetings from a single application. Unified communication not only increases productivity, it also boosts employee engagement, participation and collaboration.

3. Simplifies IT Management

In hybrid work setups it is important to keep your communication systems up to date. For on-premises applications, a lot of planning is needed for software and hardware upgrades. When you are managing many legacy applications, obtaining and renewing licenses for all the tools can be daunting.

But hybrid unified communications platforms provide all end-users with instant access to new features as they become available. It provides flexibility and scalability and helps organizations to quickly respond to any changes.

4. Helps to control cost

Hybrid work is all about flexibility where employees use a device & location of their choice. Unified communication is device and location-agnostic. Unified communication tools can be accessed from anywhere from a desktop computer, laptop, tablet or even a smartphone.

Unified communication also supports the “bring your own device” model which reduces upfront hardware costs and new investment in communication tools.

5. Provides portability

Unified communication provides the portability that hybrid work needs. Unified communication allows everyone on the team to be connected to the same cloud-based app, regardless of their location. Portability allows all employees to share data and information in real-time.

6. Improves productivity

Unified communication improves productivity by eliminating the need for multiple communications platforms or pieces of software.

With a single application as the central hub for all communications, you don’t need to keep switching between multiple tools for file sharing, group chatting, audio conferencing, screen sharing etc. It allows all employees to collaborate and communicate better, saving significant time and money in the process.

7. Reduces administration time

Unified communication eliminates the need for multiple applications. Fewer applications mean less time spent on managing the hardware and software. You will not need a huge IT team to manage your applications which will reduce labor costs for system administration.

8. Eliminates communication silos

One of the main issues with hybrid work is it creates communication silos as you end up using multiple applications to manage your remote workforce. When you create silos, information is lost, and communication breaks down.

This can have an adverse effect on service delivery. Unified communication consolidates all communications so that everyone can connect through the same application. When all conversations happen in the same place there are no silos, and teams are aligned which improves service delivery and employee engagement.

9. Improves customer experience

Companies with the hybrid work model can leverage unified communication helps to deliver better service to your customers. Unified communication removes all the communication barriers and enables your dispersed teams to collaborate and solve customer problems and deliver better services.

Recalling the words of Richard Branson, “If you enable your employees with the right tools and create a healthy work environment, it will empower them to provide a better customer experience to your customers.”

10. Improves work-life balance

Unified communication is key for hybrid work success as it makes it easy to work from home, helps workers take more breaks, stay off social media during work hours and create reminders to keep them focused on deadlines.

11. Helps to deal with isolation

Remote work often results in isolation which is its biggest drawback. Companies that are serious about their employee wellness should provide unified communication that provides multiple options for communicating with co-workers in the office and at home.

Unified communication combines asynchronous channels, like email with synchronous such as video and voice calls. These tools are good proxies for being with others in person. So unified communication tools go a long way in countering the isolation that comes with remote work.

12. Improves collaboration

Unified communication enables employees to access documents wherever they are. This means work can be completed quickly without having to wait for it to be sent over email or chat.

Because there is no delay in exchanging documents for collaboration, productivity will be higher whether you work from the office or home. It also gives equal opportunity for all team members to contribute to the work at hand.

13. Makes communication efficient

Constantly exchanging emails back and forth to send and receive documents and other information takes up valuable time and reduces productivity. Unified communication makes information available instantly to anyone who needs it, eliminating the delay and needless back-and-forth communication.

Team members can also benefit from seamlessly switching between modes of communication, which makes communication more efficient.

How does Clariti as Unified communication hold the key for successful hybrid work?

In the evolving landscape of hybrid work, where employees split their time between remote and on-site locations, maintaining seamless and efficient communication is paramount. Clariti, as a unified communication platform, stands out by providing a comprehensive solution that integrates various communication tools into a single, cohesive interface. This integration eliminates the need for employees to toggle between multiple apps and platforms, thereby reducing friction and enhancing productivity.

Clariti’s ability to combine emails, chat, voice calls, document sharing, and calendar events into a unified workspace ensures that all essential communications are accessible from one place, simplifying workflows and reducing the likelihood of miscommunication.

Clariti’s unique approach to unified communication is particularly beneficial for hybrid work setups. The platform’s contextual communication feature keeps conversations and information linked to relevant projects or topics, making it easier for teams to stay organized and on the same page, regardless of their physical location. This means that whether an employee is working from home or the office, they can seamlessly access all necessary information and continue collaborating without disruption.

Moreover, Clariti’s emphasis on security and reliability ensures that sensitive business communications remain protected, which is crucial in a hybrid work environment where data is frequently transmitted over various networks. By leveraging Clariti’s unified communication capabilities, businesses can foster a more cohesive, flexible, and efficient work culture that is well-suited to the demands of hybrid work.


Irrespective of the size and geography of the company, unified communication is quickly becoming a necessity. Unified communication has already proved its worth to millions of companies worldwide. Some examples of unified communication include tools like Microsoft Teams, Slack, Clariti etc. Companies with hybrid work models have embraced all-in-one communications due to the proliferation of remote and hybrid work models.

Unified communication is not only good for emergencies such as pandemics but provides much-needed ability for organizations to maintain operations via the cloud even when the main facility is unavailable.

If there’s anything we learned from the pandemic in the recent past, it is the need for business continuity. Unified communication removes geographical barriers and increases productivity by allowing employees to work using any device from anywhere.

The future looks much different for businesses today than it did a year ago. According to various reports, 55% of employers expect their workforce to split their time between home and office. In future, the quality of workplaces will be judged by their flexibility. Unified communication combines all the tools employees need to collaborate, enhance workflow, and get their job done more efficiently.

Frequently Asked Questions

By integrating various communication methods—including emails, instant messaging, voice calling, and screen sharing etc—unified communications provide a seamless way for employees to connect with each other and with customers.

One way to do this is to set up regular check-ins with employees, either in person or virtually. Additionally, it is important to make sure that all communication is clear and concise. When communicating via email or chat, be sure to use complete sentences and avoid abbreviations.


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