strategic flexibility in communication

According to Statista, 269 billion emails were sent and received each day worldwide in 2017, and that figure is expected to grow to almost 320 billion daily emails in 2021. Radicati breaks down the daily email traffic in a bit more detail. As of 2018, there were about 124.5 billion business emails sent and received each day. Another report says an average office worker receives 121 emails per day.

As an employee, if you are expected to act upon these emails, it can come only at the cost of significant time and productivity. Is there a way to reduce the time spent on unproductive communication? Rather, create strategic flexibility in communication.

The answer to this lies in the four ‘R’s: right person, right message, right time and the fourth ‘R’ is very important: ‘right context’. When there is a relevant context, there will be less email, chat etc.

A search engine tries to serve the relevant ad based on your previous search history. A chatbot tries to respond to your query based on your previous chat history. A beacon in a shopping mall tries to give you relevant offers based on your purchase history. Here, in all these cases, history acts as a context. Digital-driven businesses are trying to provide smarter and more personalized services by understanding the user context.

If you ask Alexa how the weather is today, you will get a response. But, if you ask Alexa what shoes to wear today, you might not get a proper response. Alexa’s ability to respond is based on her ability to understand the context behind your question. The next big leap in artificial intelligence would greatly depend on the smart devices’ ability to learn and respond to the context.

We at Clariti understand that communication can be made more effective, personal and actionable only if it is based on context. Context is central to everything in Clariti! Whether you are dealing with a work Item (email, chat, social feed), or a Workspace (related work items), you are always working in context!

internal communication tool

Clariti automatically arranges all the communication in Workspace and each Workspace relates to some context that is relevant to you. You can arrange the items inside the TopicFolder based on the way you choose to organize your work.  Let’s take a look at the use case below. 

As a salesman, you can organize a Workspace either based on “Customer” or “Territory”.   For example, all the interactions (email, chat, file exchanges, social feeds etc) that you have had with your customer will be stored under one single Workspace. Alternatively, you can arrange all your customers based on territory. Either way, you can maintain the context by grouping all the information under a single Workspace.

internal communication tool

Similarly, as a marketing manager, you can arrange your Workspace based on “Marketing Channel” or “Budget year”.

internal communication tool

With Clariti, you need not be bound by the system’s rigidity. Workspace provides complete flexibility when it comes to organizing your work. There will be no more information silos and you will not be under stress searching for any information. Irrespective of the mode of communication, all your interactions will be automatically arranged and stored in the system. Clariti aims to bring strategic flexibility in communication. It’s now time to sign up and become more organized.


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