business tools for startups

In the dynamic world of startups, where agility and innovation are the keys to success, the right arsenal of business tools can mean the difference between thriving and merely surviving. According to a study by Startup Genome, startups that leverage the appropriate software solutions are 2.5 times more likely to scale successfully compared to those that don’t.

As the startup ecosystem continues to evolve, the number of available tools and platforms has exploded, leaving many entrepreneurs overwhelmed by the sheer volume of options. In fact, a recent survey by G2 revealed that the average startup uses 37 different software applications to power their operations. However, the true challenge lies not in the abundance of choices, but in identifying the critical tools that will streamline workflows, boost team collaboration, and propel overall growth.

This comprehensive guide aims to cut through the noise and provide you with a curated selection of the 20 most indispensable business tools for startups, along with the essential criteria you should consider when evaluating these solutions. Whether you’re looking to optimize your project management, enhance customer relationships, or foster effective communication among your distributed team, this blog will equip you with the knowledge and insights to build the ultimate startup tech stack.

Beyond merely listing the tools, we will delve into the specific features and functionalities that make each solution a must-have for modern startups. From scalability and integration capabilities to user-friendliness and data security, we will unpack the key factors that should guide your decision-making process.

By the end of this blog, you will possess a roadmap to navigate the ever-evolving landscape of startup software, empowering you to make informed investments that will drive your business forward. So, let’s dive in and unlock the secrets to building a startup tech stack that will propel your organization to new heights of success.

Why do you need tools for startups?

Startups operate in a dynamic, fast-paced environment, where agility, efficiency, and scalability are crucial for success. Tools and software solutions play a vital role in empowering startups to navigate this challenging landscape. By leveraging the right set of tools, startups can streamline their operations, automate routine tasks, improve collaboration among distributed teams, and gain valuable data-driven insights to drive strategic decision-making.

From project management platforms and customer relationship management systems to cloud-based accounting software and team communication apps, the right tools can help startups optimize their workflows, enhance productivity, and ultimately position themselves for long-term growth and profitability. Investing in the appropriate software ecosystem not only boosts a startup’s operational capabilities but also enables them to maintain a competitive edge and adapt quickly to evolving market demands.

List of the best business tools and software for startups.

Business Tools for startups

As startups navigate the challenges of rapid growth and limited resources, AI-powered communication platforms like Clariti emerge as indispensable business tools. Clariti’s unique approach to consolidating all team interactions – from emails and chats to documents and calendar events – into a centralized, context-driven interface sets it apart as a powerful enabler of collaboration and productivity.

One of Clariti’s key strengths lies in its ability to leverage artificial intelligence and machine learning to establish context from diverse business communication channels. By providing users with a comprehensive understanding of the “who, what, when, and why” behind each exchange, Clariti empowers startup teams to make more informed decisions, address issues proactively, and maintain alignment – even in the face of distributed, fast-paced work environments.

Clariti’s intuitive user experience and cost-effective pricing model, makes it a highly attractive solution for startups seeking to streamline their operations, enhance team productivity, and drive strategic growth.

2. Canvanizer

business tools for startups

Canvanizer is one of the best business tools for small businesses to collaborate and ideate with team members all over the world using canvas templates. You can develop your ideas by posting them on a business model canvas, you can brainstorm with your team by sharing the canvas online, you can define your business strategy using templates.

3. Squarespace

business tools for startups

Squarespace offers tools to build web sites without any previous coding or web design experience. They offer an easy-to-use web site builder that includes templates for all types of small businesses. They also include support to sell products online and starting a blog.

4. Shopify

business tools for startups

Shopify is one of the best business management software. If the primary focus of your business is ecommerce, then Shopify may be a better choice. Shopify helps you create an ecommerce website backed by powerful tools that help you find customers, drive sales and manage your day-to-day.

You can easily turn your retail store into an online store and keep serving customers without missing a beat. They also offer Shopify experts who can help you get setup if you are so inclined.

5. Sproutsocial

business tools for startups

Sproutsocial is an all-in-one business tool for social media marketing. Using tools built in Sproutsocial you can understand and reach your audience, engage your community and measure performance. You can monitor your social media feeds and engage your visitors, you can plan and publish your social media posts, you can report and analyze the performance of your campaigns.

6. Sendinblue

saas tools free

Sendinblue is one of the best startup tools for email marketing. You can create slick email marketing campaigns with targeted messages, track your responses to see the effectiveness of the campaigns, automating campaigns and much more.

7. Slideshare

business tools for startups

Slideshare is one of the best tools for startups for slide hosting services that allows users to upload presentations either privately or publicly. The slide decks can be viewed on the site or can be embedded on other slides.

Slideshows are a great way to promote your product reviews. SlideShare presentations rank pretty well in Google. Using the right keywords will give you the best possible chance of getting spotted.

8. Grammarly

business tools for startups

Grammarly is an AI-powered business startup tool that helps you communicate effectively and ensures that everything you write is clear and understood. Grammarly organizes your writing feedback by theme, so you can see how each change will help your readers better understand your message. Get corrections from Grammarly while you write on Gmail, Twitter, LinkedIn, and all your other favorite sites.

9. Teachable

business tools for startups

Create online courses and coaching services. Transform your experience and know-how into a thriving online knowledge business. Teachable is among the best startup tools that allows users to create and sell online courses stress free without any tech skills.

10. Lucky Orange

business tools for startups

Lucky Orange is one of the best business startups tools that helps users to do a website analysis to know how many people came to your site, how they found you, what they do on the site click-by-click. Lucky Orange automatically creates a recording of every visitor to your website. Quickly filter and segment recordings so you can see exactly why visitors are not converting.

11. QuickBooks

business tools for startups

All startups need to keep track of the money they spend and receive. QuickBooks is the best accounting tool for startups. Start with QuickBooks Online. As you grow you can quickly and easily move to QuickBooks Desktop, which has more robust functionality and is capable of handling a complex, multi-million-dollar company.

12. Facebook Business Suite

business tools for startups

Facebook Business Suite is one of the best business startup tools that allows businesses to manage Facebook, Instagram, and Messenger accounts all in one place. It can be used on desktops or iOS and Android mobile devices. The tool enables users to respond to messages as well as create and schedule social media posts, stories, and ads across all platforms.

With Facebook Business Suite, users can create automated responses to streamline inbox management. It provides a media library where creative assets for posts can be uploaded and stored. The activity tab can be used to review all Facebook and Instagram activity in real-time and prioritize unread messages and comments. Additionally, businesses can track key performance insights and audience trends.

13. pCloud

pCloud is one of the cloud-based business startup tools for digital asset management that provides an integrated file sharing platform where users can upload files and documents. Users can manage access to business data through role-based access permissions, restore previous versions of files, track downloads and more. pCloud can help facilitate collaboration between users through configurable data storage and file sharing tools. Users can be organized into teams, and administrators can set group permissions or give specific access permissions to individual accounts.

Users can manage team workflows using shared folders. The application allows users to comment on files and folders with permission-controlled chat and comments. pCloud also provides an activity-monitoring module that records account activity in logs, and users can restore files to previous versions.

14. Oracle Business Intelligence Suite

business tools for startups

Oracle Business Intelligence Suite is a cloud-based business startup tool that helps small to large enterprises gain insights into organizational performance using predictive analytics, facilitating decision-making processes. The centralized platform comes with an administrative dashboard, which enables users to collect content from multiple data sources and modify generated results.

Key features of Oracle Business Intelligence Suite include versioning, data archiving, a self-service portal and alerts/notifications. It provides organizations with tools to communicate strategic business goals with various departments and track progress using scorecards. The solution lets users access existing data from the system and generate various financial, production and interactive reports using key metrics.

Oracle Business Intelligence Suite enables enterprises to monitor user activities and receive system alerts to execute a multi-step analytical workflow.

15. Nextiva

business tools for startups

Nextiva is a business management software for startups to bring all communications together with business applications, intelligence, and automation. This helps businesses communicate and build deeper connections with their customers.

The platform brings all communication channels — voice, video, collaboration, SMS, chat, and surveys — together in one place. This helps businesses access the information they need to provide amazing customer experiences and drive business results.

Intelligence and automation are built-in, so you can focus on helping customers. It’s easy to set up, use, and manage, so no technical knowledge is required. And you can add applications, such as sales and service productivity tools, at any time.

16. Grunt

business tools for startups

Grunt is one of the best tools for startups that is a must for anyone working with reports or business presentations in PowerPoint. Create professional visualizations in seconds. Teams can automate recurring reports or create new business presentations.

It allows operators to get Gantt charts, templates, flags, logos and Harvey balls directly in PowerPoint. Stakeholders can automate formatting, alignment and sizing that update with existing data.

Grunt enables teams to utilize dynamic templates to generate reports, perform assessments, analyze comparisons and more. It offers a Microsoft Excel link that lets supervisors update entire decks or single charts in one click. The solution can be used by consultants, financial analysts, project managers, controllers, CFOs and business developers.

17. Ooma Office

business tools for startups

Ooma Office is a cloud-based voice plus video tool for startups. The platform includes a full suite of business phone features designed to deliver a flawless communications experience and advance team collaboration. With Ooma Office, there are no contracts or long-term commitments. This makes it easy for businesses to scale their office phone system with Ooma as your team expands.

An easy-to-use and intuitive cloud admin portal allows you to customize the service including music, personalized greetings and menus, and even offers a free mobile app for your iPhone or Android device. Additional features such as video conferencing, call recording and voicemail transcription are available with Ooma Office Pro. Customers have their choice of hardware – conventional analog phones, IP phones, virtual service through the Office for Mobile app, or any combination of the three.

18. Zen Cart

business tools for startups

Zen Cart is an open-source shopping cart-based business management software. It can integrate with existing payment gateways and allows users to build custom payment modules or use community-contributed options. The software can be tailored to meet unique business needs and can be installed by users with basic computer skills.

On top of category and product navigation features, the software allows businesses to highlight featured and special products. After a product is added to the shopping cart, the checkout process will collect address information, shipping selection, payment selection, and final order confirmation.

19. Hootsuite

business tools for startups

Hootsuite is one of the best tools for startups to collaboratively carry out campaigns across various social networks such as Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube.

You can manage organic and paid social content together, easily keep track of customer conversations, break down silos in how you collaborate with your organization, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard.

20. RescueTime

business tools for startups

RescueTime is one of the best business management software that helps to measure productivity. It is a time management application that monitors computer use to calculate the number of hours employees’ work.

It can easily track computer activities, visit websites, active windows and programs used. It also helps in measuring the number of phone calls, meetings and breaks employees take in between tasks. The system caters to all industries.

RescueTime offers the option to view extracted information through a summarized overview. It also graphs the data derived from daily monitoring, so that all users can view individual and group productivity. It has on-screen reminders and a website blocking feature to help users stay focused on tasks.

What to look for in startup software?

When evaluating startup software, key factors to consider include:

  1. Scalability – The ability to accommodate business growth and increasing user needs.
  2. Ease of use – Intuitive interface and shallow learning curve for quick adoption.
  3. Integrations – Seamless connectivity with other essential business applications.
  4. Cost-effectiveness – Affordable pricing models, especially during the early stages.
  5. Data security – Robust security features to protect sensitive information.
  6. Customer support – Responsive and helpful assistance to address any issues.


In conclusion, as a startup, it’s important to have the right tools and software to help you stay organized, collaborate effectively, and automate tasks. With the help of virtual assistants and collaboration software, you can streamline your workflows and free up more time to focus on your core business ideas.

The 20 tools and software we have discussed in this blog are just a few of the many options available in the market. From collaboration tools to business management software, these tools will help you manage your startup more efficiently and effectively.

As technology continues to evolve, it’s important to stay up to date with the latest tools and software to stay competitive in the market. By investing in the right tools and software, you can set your startup on the path to success.


Frequently Asked Questions

Startups often leverage cloud-based, scalable software solutions that can grow with their business needs. These include project management tools, accounting and invoicing platforms, customer relationship management (CRM) systems, and team communication apps like Clariti.

Essential business tools include productivity suites for document creation and collaboration, financial management software, customer relationship management (CRM) platforms, and team communication apps like Clariti.

A successful business is built on a combination of factors, including a viable product or service, effective marketing and sales strategies, efficient operations, financial management, and a talented, engaged workforce. Leveraging the right technology tools to support these core aspects can give businesses a competitive edge and drive long-term growth and profitability.

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