online communication tools for business

The importance of online communication tool in the workplace is growing by the day. The emergence of remote work and dispersed workforce is forcing many organizations to do a complete rethink of their existing communication processes and tools. Implementing online communication tools for business at the workplace has become one of the most important business priorities in 2021.

Businesses that invest in modern workplace communication technologies see a huge jump in productivity. According to McKinsey, employee productivity increases 20-25% in organizations where employees are highly connected.

Today’s online communication tools are helping companies become more agile, drive innovations and achieve better workforce productivity. Web-based communication tools play an important role in employee engagement, retention, motivation, and attracting talent to an organization.

While there are many web-based communication tools in the market, in this article, we will discuss their best features and show you how Clariti satisfies them all.

1. Connecting conversations

There are lot of online communication tools available in the market like Microsoft Teams, Slack, Flock, etc. Though these tools bring communication like group chat, audio and video calling in one place, the related communications are not connected.

So, conversations from different communication channels remain disconnected though you use a single app. If you want to search for a presentation or a message from your colleague, you need to search multiple channels to get the information, wasting time.

How Clariti connects conversations using Workspaces

Using Clariti, you can seamlessly connect related interactions from different communication modes such as email, chat, shared documents, and calls into one Workspace. All this happens automatically in real-time without your active intervention.

For instance, when you receive an email in Clariti, you can immediately start chatting from the email with your colleague, and the recipient will understand the context that you are talking about – without you having to forward the email! The recipient who is also a Clariti user, will see both the ongoing chat and the reference email in the same window. You can save both the email and related chat in a Workspace preserving context for later referral

2. Chat from email

In almost all the web-based communication tools available in the market, you can either email or chat, but you cannot chat from email. When email and chat remain separate, the communication between these two channels are disconnected and it paves way for information silos.

Clariti allows users to chat from email

When an email is received it is common to discuss its contents with coworkers before replying. This creates an email avalanche with the original information getting diluted or lost. In Clariti, we don’t discourage people from using emails, but we have made it unnecessary when communicating with other Clariti users.

When you receive an email in Clariti, you can start chatting from the same email with other Clariti participants. All the subsequent conversations, including the original email will be stored in a Workspace that you can name. This functionality helps you maintain the context of the original email and the subsequent discussion forever.

3. Pinning important items

While most of the web-based communication tools available in the market will allow you to flag important mails for reminder and further action, their scope is limited to inboxes only.

Clariti allows you to pin important items

Using Clariti, users can pin any conversation from group or direct chat, and this functionality is not just limited to emails alone.

4. Built-in document viewer

While most of the web-based communication tools will allow you view some documents, support for viewing documents created by the Microsoft Office suite is not always available.

Clariti offers a Microsoft Office document viewer

In Clariti, Microsoft Office documents can be opened in the app itself, without having to leave it and go to a separate web site. This keeps all the information together and saves time from having to switch apps.

Moreover, all discussions related to the documents such as chats, are linked to the document in Clariti. This makes it easy to understand the context of the discussions and the document at any later time. Clariti provides access to all Microsoft Office documents.

5. Multi-format file viewer

While most of the web-based communication tools support viewing of commonly used file formats, such as JPEG and PDF, they don’t support all formats.

Clariti offers a comprehensive multi-format file viewer

When you use Clariti, you will be able to view any file including.jpeg, .png, .bmp, .txt and .pdf in the app. In Clariti, you can also view and share engineering CAD files without requiring a license of expensive CAD software. Clariti supports all major CAD formats including CATIA, SOLIDWORKS, Creo, NX and Inventor among others. This makes collaboration between engineers a breeze.

6. Social Feeds integration

Social media is increasingly becoming an important tool in digital marketing and for getting instant feedback from customers. Unfortunately, social media feeds are independent of your other communication, creating silos.

Clariti integrates feeds

In Clariti, you will be able to download your social media feeds and instantly share, begin a chat or create a reminder regarding any feed. This seamlessly integrates social media in your work.

7. Creating context-based To-dos

While most of the web-based communication tools will allow you create to-dos, they are disconnected from any context that caused you to create the to-do in the first place.

Clariti helps you create context-based to-dos

Clariti is one of the best free to-do apps that lets you create to-dos that are linked to your emails, chats and documents related to that to do. Later when the to-do is triggered, all you must do is look at the items related to that to-do in one place to understand why the to-do was created.

8. Built in safety features

One major concern when it comes to web-based application is security. When you have thousands of employees sending messages, sharing, and downloading files you should make sure that your communication tool keeps data secure.

Clariti is safe and secure

Clariti is not only the best web-based communication tool, it also incorporates essential security measures to safeguard your data. Clariti is securely hosted on Amazon Web Services, providing total reliability, 100% uptime and trusted security. It uses 256-bit SHA encryption for both data and communication.

9. Phone Calls

While most of the web-based communication tools will allow you to make phone calls, you might have to integrate other apps like Zoom to make calls.

Clariti allows phone calling and screen sharing

In Clariti, calling is integrated within the application. You don’t have to share any link, passcode, meeting id or dial-in number. Once a group call with participants is scheduled, group members are notified and reminded prior to the call. Group calls include screen sharing and note-taking functions All call notes are shared between participants. Using Clariti, you can make and receive unlimited calls.

10. Clariti is free forever

Clariti is one of the best online communication tools for business and it is free forever. All your team members too can use it for free. You don’t have to provide your credit card details while signing up. Clariti assures you technical support even for the free account and you can delete your account anytime.


Using an online communication tool like Clariti will help organizations and their teams to overcome communication challenges that every team faces – coordinate across different time zones, manage information silos and overcoming language and cultural barriers. Try Clariti today. It’s easy and free.


Frequently Asked Questions

When choosing a communication tool, there are several features that are important to consider. First, the tool should be easy to use and intuitive. The last thing you want is for your team to waste time trying to figure out how to use the tool. Second, the tool should be able to support high-quality audio and video. This is important for team meetings and presentations. Third, the tool should be secure. You don’t want your team’s conversations to be accessed by unauthorized people. Finally, the tool should be affordable. You don’t want to break the bank just to get a good communication tool. With these factors in mind, you should be able to choose a communication tool that meets your needs.

There are several web-based communication tools available, each with its own distinct features. However, all of these tools share a common goal: to facilitate communication between users. This can include anything from real-time chatting to sharing files and photos. To be considered a web-based communication tool, a platform must allow users to interact with each other online. This interaction can take place in a variety of ways, but the most common methods are via text, audio, or video. Web-based communication tools are constantly evolving, but they all share the same fundamental purpose: to make it easier for people to connect with each other.

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