Don’t be blind to Context: The Importance of Context in Work Conversations

• Context-based Unified Communication: Clariti consolidates all communication elements, such as emails, chat messages, files, and calendar events, into unified conversation threads. This ensures that all information related to a specific topic or project is readily available in one place. For example, in a project discussion, the team can access not only chat messages but also related emails, files, and scheduled meetings, providing a holistic view of the project’s status.
• ‘Who Said What, When & Why’: From Clariti conversations, it is easy to find out ‘who said what, when & why’ which helps teams understand the context behind each message. This is particularly valuable when reviewing decisions or identifying responsibilities. For instance, when discussing a change in a marketing campaign, team members can refer to past conversations to understand the rationale behind a specific decision.
• Real-time Collaboration: Clariti promotes real-time collaboration with context. Team members can discuss and make decisions within the conversation thread, ensuring that all relevant information is immediately accessible. For example, in a project planning conversation, team members can discuss tasks, set deadlines, and make decisions in real time, all within the same context.
• Sharing Files Based on Context: Clariti allows users to share files within the context of their conversations. For example, during a project discussion, team members can seamlessly share project-related documents, spreadsheets, or presentations. This ensures that all files are directly connected to the context of the conversation, making it easy for team members to access and collaborate on them.
• Sharing Feeds within the Context: Clariti’s platform extends to sharing feeds within the context of work conversations. This feature enables teams to share important updates, news, or information directly within relevant conversations. For instance, when discussing a market trend, team members can easily share a relevant news article, ensuring that everyone is informed within the context of their discussion.
• Meetings with Screen Sharing: Clariti offers the capability to conduct meetings with screen sharing. Teams can use this feature for presentations, collaborative work, or troubleshooting. It ensures that all content shared during the meeting is part of the ongoing conversation context, allowing for immediate reference and follow-up actions.
• Combine All Email IDs: Clariti’s unique feature of consolidating all email IDs into one platform simplifies email management. This means that team members can access all email conversations and related information from various email accounts within one platform, ensuring that all email communication is contextually connected.
• Scheduling Context-Based To-Dos, Events, and Calls: Clariti enables teams to schedule context-based to-dos, events, and calls within the platform. For example, during a project discussion, team members can create a context-based to-do item directly related to the project’s objectives, set events for important project milestones, or schedule calls with specific context. This feature ensures that all scheduled activities are well-aligned with the ongoing conversation context, promoting efficient planning and execution.
• Intuitive Search Functionality: Clariti’s powerful search feature allows users to retrieve past conversations and associated content effortlessly. For instance, if a team member needs to find a specific document discussed in a chat, they can use Clariti’s search to locate it quickly, even if the file was shared months ago.
• Elimination of Email Forwards: Clariti allows users to share emails directly within chat messages. This eliminates the need for email forwards. For example, when discussing a customer inquiry, the team can simply share the original email in the chat, ensuring that everyone involved has access to the complete email thread, thus maintaining context.
• Flexible Conversations: Clariti’s flexible conversation feature allows teams to add or remove participants as needed during a discussion. Unlike traditional channels with fixed participants, this adaptability reduces noise and ensures that only relevant parties are engaged in the conversation. For example, during a project review, the project manager can add or remove team members based on the agenda, keeping the conversation focused.
• Automatic Organization: Clariti automatically organizes conversations by topics, making it easy to access information within context. For instance, if a team is working on multiple projects simultaneously, Clariti keeps the conversations related to each project neatly organized, ensuring that team members don’t lose sight of the context.

In today’s fast-paced business world, effective communication is the linchpin of success. However, for many companies, a lack of context in their work conversations has become a persistent stumbling block. This is the story of a company that was once blind to context but underwent a transformative journey with Clariti, an innovative communication platform.