Wasteful communication is a major problem faced by businesses all over the world. However, poor employee communication skills alone cannot be blamed for this. In fact, a major portion of the blame does not lie with employees’ communication skills at all. Much of the cause of inefficient communications is from the use of poor communication systems.
Poor communication systems involve using too many tools to achieve too little, using the wrong tool for your industry/business, using a tool the wrong way, and the list goes on and on.
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Let’s first talk about the use of many tools. This occurs because many organizations believe that using specialized tools for each task gives flexibility to their employees. They don’t realize the negative impact of using too many disconnected systems. For example, many organizations use a tool for email, a different tool for chat, another tool for shared documents, and another tool for social media management. Although these tools are helpful, the lack of connection between these apps can actually end up lowering employee productivity. This is because of the time spent switching between the applications and searching for information.
The time that is wasted in searching for information across apps reduces productivity which in turn increases employee stress.
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According to a Holmes (a voice of the global PR industry) report, the annual cost of poor communication is pegged at $37 billion. The main reason behind these shocking stats is that the very tools that were meant to improve productivity have created new barriers to the workflow. Tools are either too disruptive with constant pings and notifications, or the information flow between them is disconnected.
The study on Workplace Productivity and Communications Technology by Webtorials has found that each employee, on an average, spends 68% of his time in communication and collaboration tasks (about 6 hours in a day), out of which 1.26 hours ($11,000 per employee per year) is wasted due to communication inefficiencies.
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Most employees use emails for internal communications as it is considered as an accepted proof of documentation. Similarly, a majority of employees are forced to spend their time attending long unproductive face-to-face meetings and internal phone calls in their workday. A lot of this wasted time can be saved by using a chat system for internal communications, as long as the chats are properly categorized for context and to-do’s, and not lost in long text streams that are hard to review and act on later.
As part of a communication strategy, businesses should be looking to implement an efficient communication system to reduce the time spent on unproductive activities and utilize the time for other productive work. This makes a strong case for implementing an app that can connect multiple systems together. That is what Clariti does.
Clariti not only combines all your communication like email,chat, cloud storage, to-do etc in one app, it also links all related information in a topic-based Threads. For every context, a new Thread is created and all the relevant information is linked and stored automatically. Threads not only make communication faster, it also eliminates the need to search for any information and the stress that comes with it. Clariti is certainly a quick fix for all the maladies that ail modern business communication.