Emails, without a doubt, are one of the most pervasive forms of communication. They are not only a catalyst for productivity but can also be valuable to attract new clients, look for a job, or try to get your boss’s attention. Messaging 1.0 apps like Slack and Microsoft Teams that focus on a chat-only mode of communication fall woefully short in addressing the needs of the larger populace that still rely heavily on emails. That is where Messaging 2.0 apps like Clariti that meld the best of both worlds by bringing email, chat, call, to-do… in one place is the future of digital workplace communication.
Clariti goes a step further and organizes all your work. Clariti introduces TopicFolders on the web that look and feel like Desktop Folders but do so much more. Unlike Desktop Folders that can only store files, TopicFolders hold emails, chats, documents, to-dos, and calls. Continue working with emails, chatting with coworkers, sharing documents and whatever else you do at work. Clariti works behind the scenes to keep all your work organized by topic in a TopicFolder. Automatically. Without the hassle.
Now that we have established that emails aren’t going anywhere and Messaging 2.0 apps like Clariti should be the preferred tool of choice at the workplace that still deals with emails, let us turn our attention to creating effective emails that ensure we get noticed. Here are some tips that you can follow to craft a compelling email that will be noticed, opened, and read.
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The subject line is the most powerful part of your email. Make sure it is specific, actionable, and appealing to the recipients. When sending a work email to grab someone’s attention adding information such as the action required date, FYI, or UPDATE: Topic in the subject can boost productivity at work and also increase the likelihood that the recipient will read your email. While networking for a job, a clear subject line that includes the referral’s name in the subject line can help you stand out and quickly get noticed.
Regardless of the purpose of your email, make it look current and precise. Resist the temptation to send emails that read RE: RE or FWD: FWD or any other phrases related to prior email communication. If you are sending out marketing emails, bear in mind that the customers’ inboxes will already be filled with emails. While selecting a subject line, skip words like ‘Free’ or ‘XX percent off’ and avoid using exclamation points that can make your email sound like spam or junk to the recipients.
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The preview text is also critically important to improving the open rate as it is the first thing a recipient sees after the subject line. Use the preview text to reinforce your message and provide some additional information about what’s inside the email. Think about why you are emailing the person and how this information can help the recipient.
When writing your email body, think about what will make you open a particular email and push you to delete an email. Understanding this can help you in crafting the body of your own email. It is recommended to use short paragraphs with ample spacing so that your message is impactful and can be easily read and run. It is also suggested to compose emails on your laptop or desktop that offer a more comprehensive functionality range and avoid typographical errors as compared to mobile phones.
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Email timing is hard to predict as there is no universal formula. Still, you can improve the chances of maximizing your open rate by using best practices and reviewing email analytics. Avoid sending work emails on the weekends or holidays. Weekdays until Thursdays and early mornings can be the best performing days and times to get your email noticed as most employees and clients show high productivity during this time.
Even as the world of technology and communication changes constantly, emails aren’t going anywhere. It is important to use tools like Clariti that meld the worlds of emails and chats together to boost team productivity. Getting emails opened can be challenging. However, implementing the tips mentioned above can increase the chances of your emails being noticed.