importance of effective communication in the workplace

Communication is an integral part of any organization, and effective organizational communication is crucial to achieving success in today’s fast-paced business environment. However, many organizations struggle with communication, leading to misunderstandings, decreased productivity, and even conflicts among employees.

In this blog, we will discuss various strategies that organizations can use to improve their communication practices. We will explore different communication channels, techniques for active listening, the importance of feedback, and the use of technology to facilitate communication.

By implementing these strategies, organizations can create a culture of open communication, where employees feel heard, valued, and engaged. Effective communication can also improve customer satisfaction, enhance employee morale, and drive business growth. We hope you find our blog informative and useful in improving your organization’s communication practices.

15 Strategies for effective organizational communication

1. Use a variety of communication channels

Different people prefer different communication channels, and utilizing various channels can increase the likelihood that everyone will receive and engage with your message. For example, if you rely only on email to communicate, some employees may miss important messages or feel left out of the loop. According to McKinsey & Company, using a variety of communication channels can improve effective organizational communication by 75%.

2. Encourage feedback

Encouraging feedback from employees shows that their opinions are valued, which can boost engagement and promote a culture of open communication. According to Officevibe, regular feedback improves employee engagement by 83%. When employees feel heard, they’re more likely to feel invested in the organization’s success.

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3. Set clear expectations

When communication expectations are clear, employees know what’s expected of them and what they can expect from others. This can increase engagement and productivity by 50%, according to Gallup. By setting clear expectations, employees can spend less time wondering what’s expected of them and more time focused on their work.

4. Train employees on communication skills

Communication skills are not innate; they can be taught and improved. By investing in communication training for employees, you can improve overall organizational communication effectiveness by 75%, according to a study by Training Industry. By improving communication skills, employees can more effectively share their ideas, collaborate with others, and avoid misunderstandings.

5. Use visual aids

Using visual aids like graphs, charts, and images can help convey complex information more effectively. Visual aids can improve communication effectiveness by up to 400%, according to a study by 3M Corporation. They help to simplify complex information, making it easier for employees to understand and remember.

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6. Use plain language

Using jargon and technical terms can make communication difficult for some employees. Using plain language can make communication more accessible to everyone. According to a study by Nielsen Norman Group, using plain language can improve comprehension by up to 70%.

7. Foster a culture of open communication

In a culture of open communication, employees feel comfortable sharing their thoughts and ideas. This can improve engagement, creativity, and innovation. According to a study by TINYpulse, organizations with high employee engagement have a 21% higher profitability than those with low engagement.

8. Use active listening

Active listening involves fully engaging with the person you’re communicating with, asking questions, and reflecting on what they’re saying. Active listening can improve understanding, reduce misunderstandings, and build trust. According to a study by Dale Carnegie Training, active listening can improve productivity by up to 30%.

9. Make communication a two-way street

Effective organizational communication involves not only transmitting information but also receiving it. Encouraging employees to share their thoughts, ideas, and feedback can improve communication effectiveness and help build trust.

10. Celebrate successes

Celebrating successes and milestones can improve employee morale and promote a sense of accomplishment. According to a study by Harvard Business Review, employees who feel recognized and valued are 23% more likely to be engaged.

11. Keep communication concise

Long-winded messages can be difficult to follow and can lose the attention of employees. Keeping organizational communication concise and to the point can improve understanding and engagement. According to a study by the University of Southern California, shorter messages are more likely to be remembered than longer messages.

12. Provide context

Providing context for communication can help employees understand why certain information is important and how it relates to their work. Context can improve understanding and engagement. According to a study by the Center for Talent Innovation, employees who understand the purpose of their work are more engaged and productive.

13. Use technology to facilitate communication

Technology can facilitate effective communication in an organization by making it easier to connect with employees, share information, and collaborate.

14. Be transparent

Being transparent and honest with employees can build trust and improve communication effectiveness. According to a study by Edelman, employees are 91% more likely to trust their employer if they perceive them as transparent.

15. Provide regular updates

Regular updates can keep employees informed and engaged. According to a study by The Creative Group, 43% of employees feel that communication about company news and updates is the most important aspect of effective communication in an organization.

4 ways how Clariti subject-chat help to improve effective organizational communication

1. Improved organization and accessibility

Clariti’s subject-chat feature allows users to organize conversations around specific subjects, making it easier to find and reference past communication. This can improve communication effectiveness by reducing misunderstandings and confusion.

2. Reduced clutter

By organizing conversations around specific subjects, Clariti’s subject-chat feature can also reduce clutter in communication channels, making it easier to focus on relevant information.

3. Increased collaboration

Clariti’s subject-chat feature allows multiple users to participate in a conversation around a specific subject, encouraging collaboration and information sharing.

4. Better tracking of communication

Clariti’s subject-chat feature allows users to track the progress of a conversation around a specific subject, making it easier to ensure that important information is communicated and acted upon.

5. Improved communication transparency

By organizing conversations around specific subjects, Clariti’s subject-chat feature can improve communication transparency, allowing all stakeholders to be informed and involved in relevant discussions.


Effective organizational communication is a critical component of any successful business or organization. By implementing the 15 organizational communication strategies outlined in this blog, organizations can improve their communication practices and ultimately achieve their goals. From using a variety of communication channels to fostering a culture of open communication, organizations can improve communication effectiveness, reduce misunderstandings and confusion, increase collaboration, and improve overall transparency.

Effective organizational communication is not a one-time fix but requires a continuous effort from all stakeholders. It involves ongoing feedback, training, and adjustments to ensure that communication practices remain effective and relevant.

By prioritizing effective communication and implementing the strategies outlined in this blog, organizations can improve employee engagement, foster a positive work environment, and ultimately drive business success. Effective organizational communication can lead to higher employee satisfaction, increased productivity, and improved organizational performance.


Frequently Asked Questions

When it comes to communicating effectively, there is no one-size-fits-all solution. The best approach depends on the situation and the relationship between the parties involved. However, there are some general strategies that can help to improve communication in any setting.

One of the most important things to remember is to be clear and concise. This means avoiding jargon and unnecessary words, and making sure that your message is easy to understand. It is also important to be aware of your audience and to tailor your message accordingly. Another key strategy is to active listening, which involves taking the time to truly understand what the other person is saying. This can be difficult in a fast-paced environment, but it is essential for effective communication. Finally, it is always important to be respectful and open-minded when communicating with others. By following these simple tips, you can improve communication in any situation.

Strategic organizational communication is defined as the transmitting of messages within an organization to achieve specific objectives. This process involves both formal and informal communication channels, and it often takes place in a variety of different contexts. In order to be effective, strategic organizational communication must be carefully planned and executed. It should take into account the organization’s overall goals, as well as the specific needs of the target audience. Furthermore, it should be designed to promote understanding and collaboration within the organization. When used effectively, strategic organizational communication can help to improve productivity, coordination, and morale.

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