Potential loss of productivity is the main concern for businesses when it comes to not allowing social media in the workplace. A study on workplace productivity points out that employees spend about 77% of their time on social media while on the job. While you may think that companies are doing a great job by curbing the impact of social media in the workplace, it is actually counterproductive.
Companies should no longer spend their time and energy on figuring out how to stop their employees from using social media in the workplace to communicate, entertain or distract themselves. Instead, they should focus on the question- How can social media make the business grow and make employees more productive at the workplace. We have highlighted 9 ways how companies and employees can benefit from social media, provided they learn to use it right.
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Social media is slowly but surely becoming an integral part of the corporate sector. The importance of social media in business communication has grown exponentially. Every organization maintains its own Twitter and other social media accounts. They also have a dedicated team to manage their social media channels. So, there is an inherent need for corporates to link their official and social media activities through their work tools. Clariti does that and more.
Clariti is a very cost-effective tool that seamlessly connects related interactions from different communication channels such as email, chat, cloud storage, social feeds, etc into one context-based Thread. That too happens automatically in real-time without your active intervention. When you receive an email or tweet, you can immediately start chatting from the email or tweet and the recipient can understand the context that you are talking about – without you having to forward the email or tweet! Later, both the email and chat transcripts are saved automatically in a Thread.
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The impact of social media in the workplace can be positive if strategically formulated policies. A lot of companies that have adopted user friendly policies towards social media usage by signing up for tools like Clariti at workplace have found that they are seeing increased productivity and rapid business growth due to increased employee engagement.