9 ways how social media can help companies and employees grow:
Potential loss of productivity is the main concern for businesses when it comes to not allowing social media in the workplace. A study on workplace productivity points out that employees spend about 77% of their time on social media while on the job. While you may think that companies are doing a great job by curbing the impact of social media in the workplace, it is actually counterproductive.
Companies should no longer spend their time and energy on figuring out how to stop their employees from using social media in the workplace to communicate, entertain or distract themselves. Instead, they should focus on the question- How can social media make the business grow and make employees more productive at the workplace. We have highlighted 9 ways how companies and employees can benefit from social media, provided they learn to use it right.
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What companies stand to gain...
- Sites like LinkedIn can help companies recruit the right candidates without spending a dime.
- Top management can do professional networking with prospective clients to grow their contacts and business.
- Companies can use social media to publicize about their events, trade shows etc and reach out to the right audience, reducing their advertising spend.
- During times of disaster, companies can use social media to get in touch with their displaced employees.
- Employee retention is better in those companies that provide access to social media.
- Companies that are active in social media enjoy higher brand perception.
- On average, content shared by employees receives 8 times more engagement than content shared on brand channels and is 25 times more likely to be re-shared by their audience. So, companies can leverage their employees’ network to promote their products and offerings.
- Referral and leads generated through employees have been found to convert 7 times more than any other sources.
- Social selling through employees has opened a new revenue channel for companies.
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What employees stand to gain...
- Scrolling through Facebook and connecting with their friends and relatives help employees take a break and recharge their batteries.
- Social media provides a channel for employees to voice out their concerns and opinions about the company and its work culture.
- Social media provides an opportunity for prospective employees to connect with existing employees and find out more about the company and its work culture.
- Employees who have access to social media at work are 9% more productive.
- Since only 33% of US employees are engaged at work, social media can boost employee engagement to a huge extent.
- Social media is not all about gossip, it can also be a great source of knowledge for employees to keep themselves abreast of industry trends.
- Various studies have shown that employees’ decision-making capability increases significantly due to better collaboration with thought leaders.
- A study by Pew Research Center shows that nearly 56% of US employees improved their performance within their roles due to social media.
- Millennials, who account for much of the workforce, are happy to work in an environment that provides them unrestricted access to the outside world.
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Social media is slowly but surely becoming an integral part of the corporate sector. The importance of social media in business communication has grown exponentially. Every organization maintains its own Twitter and other social media accounts. They also have a dedicated team to manage their social media channels. So, there is an inherent need for corporates to link their official and social media activities through their work tools. Clariti does that and more.
Clariti is a very cost-effective tool that seamlessly connects related interactions from different communication channels such as email, chat, cloud storage, social feeds, etc into one context-based Workspace. That too happens automatically in real-time without your active intervention. When you receive an email or tweet, you can immediately start chatting from the email or tweet and the recipient can understand the context that you are talking about – without you having to forward the email or tweet! Later, both the email and chat transcripts are saved automatically in a Workspace.
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The impact of social media in the workplace can be positive if strategically formulated policies. A lot of companies that have adopted user friendly policies towards social media usage by signing up for tools like Clariti at workplace have found that they are seeing increased productivity and rapid business growth due to increased employee engagement.
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Frequently Asked Questions
How social media in the workplace can benefit a business?
Social media has become an integral part of our everyday lives, and its impact can be seen in a variety of different contexts. One area where social media is having a growing influence is the workplace. In recent years, an increasing number of businesses have begun to harness the power of social media to improve their operations. While there are some potential risks associated with social media use in the workplace, there are also a number of benefits that businesses can enjoy by embracing this new tools.
One of the biggest benefits of social media in the workplace is that it can help to improve communication and collaboration between employees. In many cases, employees are already using social media platforms such as Facebook and Twitter to stay in touch with their friends and family. By encouraging employees to use these same platforms for work-related purposes, businesses can make it easier for staff members to share ideas and information with one another. This increased communication can lead to better working relationships and improved productivity.
Another benefit of social media in the workplace is that it can help businesses to connect with customers and clients. In today’s competitive marketplace, it is important for businesses to build strong relationships with their target audiences. Social media provides an effective way for businesses to connect with potential and current customers. Through social media platforms, businesses can share information about their products and services, as well as news and updates about the company. This allows businesses to build a stronger connection with their customers and promote customer loyalty.
Overall, there are a number of advantages that businesses can enjoy by incorporating social media into their workplace operations. When used effectively, social media can help businesses improve communication, collaboration, and relationships with customers and clients.
How does social media help employees?
In today’s business world, social media is an essential tool for networking and building relationships. It can also help employees to stay up-to-date on industry news and developments, and to connect with others who have similar interests. Additionally, social media can be used to promote a company’s products or services, or to recruit new employees. By taking advantage of these benefits, businesses can use social media to create a more connected and engaged workforce.
What is the impact of social media in the workplace?
Social media has transformed the way we communicate and interact with each other. In the workplace, this shift has played out in a number of ways. Employees are now able to connect with each other more easily, share information and resources, and collaborate on projects from anywhere in the world. While this new level of connectivity can be beneficial, it also comes with some challenges. For example, employees may be more likely to engage in distracted behavior or to share confidential information without realizing it. Additionally, employers need to be aware of the potential for social media to foster a culture of harassment or discrimination. Overall, social media has had a profound impact on the workplace, both positive and negative. As we continue to adjust to this new reality, it is important to be mindful of both the opportunities and the risks that come with it.
What are three ways social media can help with employment?
In today’s job market, it’s more important than ever to have a presence on social media. Platforms like LinkedIn, Facebook, and Twitter can be helpful in a number of ways when it comes to employment. First, social media can be used to research companies and find out more about potential employers. Second, many businesses now use social media to post job openings, so following companies on social media is a good way to stay up-to-date on new opportunities. Finally, social media can be used to build and maintain a professional online presence. In an increasingly digital world, employers are looking for candidates who are comfortable using online tools and who have a strong online presence. By utilizing social media, job seekers can demonstrate these qualities and increase their chances of landing the right job.
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