For any marketing freelancer, effective communication and collaboration are paramount for success. Clariti emerges as a game-changer, offering a platform where marketing freelancers can maintain contextual interactions with various corporate clients. This case study explores how Clariti’s unique features, particularly “Bring Email” and “Contextual Conversations,” provide freelancers with the tools they need to navigate diverse projects, streamline communication, and elevate their freelance experience.

Imagine you’re a marketing freelancer, and you’ve just landed a big corporate client. You want to keep all your conversations with them organized and accessible. With Clariti, you can invite your client to join Clariti, where you can chat directly about projects, campaigns, and ideas, all in one place. If you need to collaborate with other service providers, like graphic designers or copywriters, you can easily bring them into the conversation too. This way, you’re always on the same page, no matter who you’re talking to. Whether it’s brainstorming with your client or coordinating with your team, Clariti keeps everything streamlined and efficient, so you can focus on delivering top-notch results.

Discover how Clariti’s innovative approach transforms the gig working experience, fostering enhanced collaboration and productivity for marketing freelancers in their interactions with corporate clients.

Customer Relationship Management Software Versus Clariti

The differences between Customer relationship management software and Clariti, emphasizing Clariti’s ability to provide personalized and context-rich experiences for marketing freelancers. These points demonstrate how Clariti stands out from traditional Customer relationship management software, providing marketing freelancers with the tools they need to deliver personalized, context-rich experiences for their clients while enhancing collaboration and productivity.

  • Integrated Communication Channels: Customer relationship management software primarily focuses on managing customer data and interactions within a centralized system.
    Clariti goes beyond by integrating various communication channels, such as emails, chats, files, and social media, into one platform, allowing marketing freelancers to seamlessly collaborate with clients and team members. For example, a marketing freelancer can consolidate email exchanges, chat discussions, and project files related to a client campaign within a single Clariti conversation thread.
  • Contextual Collaboration: Customer relationship management software often lacks contextual collaboration features, resulting in fragmented communication and limited context around client interactions.
    Clariti excels in providing context-rich collaboration, enabling marketing freelancers to maintain a holistic view of client projects. For instance, Clariti’s “bring email” feature allows freelancers to incorporate relevant emails into project conversations, ensuring everyone stays informed and aligned on client requirements and updates.
  • Flexibility and Adaptability: Customer relationship management software typically follows rigid structures and workflows, limiting customization options and adaptability to diverse client needs.
    Clariti offers greater flexibility, allowing marketing freelancers to tailor communication workflows according to specific project requirements. As an example, freelancers can create dynamic conversation threads in Clariti, adjusting communication channels and adding or removing participants as needed to accommodate client preferences or project changes.
  • Real-time Collaboration: Customer relationship management software often lacks real-time collaboration capabilities, leading to delays in communication and decision-making.
    Clariti facilitates real-time collaboration by enabling instant messaging, file sharing, and schedule management within conversation threads. For instance, marketing freelancers can conduct live discussions with clients, share project updates, and collaborate on documents in real-time using Clariti’s integrated features.
  • Unified Client Insights: Customer relationship management software provides basic client data and transactional history but may lack comprehensive insights into client preferences and interactions.
    Clariti enhances client insights by consolidating all communication and project-related information in one place. For example, freelancers can track client feedback, review past discussions, and access shared documents within Clariti, gaining deeper insights to personalize their marketing strategies effectively.
  • Cost-Effectiveness: Customer relationship management software often comes with hefty subscription fees and additional costs for customizations or user licenses, making it less accessible for individual freelancers or small businesses. Clariti offers a cost-effective solution with transparent pricing and flexible subscription plans, allowing marketing freelancers to access advanced collaboration tools without breaking the bank. With Clariti, freelancers can enjoy the benefits of CRM-like features without the high costs typically associated with traditional Customer relationship management software.
  • Seamless Integration: Customer relationship management software may face challenges when integrating with other tools or platforms, limiting interoperability and hindering workflow efficiency.
    Clariti integrates seamlessly with popular productivity tools, email platforms, and cloud storage services, ensuring smooth workflow integration for marketing freelancers. For instance, freelancers can connect Clariti with 5000+ apps through Zapier.
  • User-Friendly Interface: Customer relationship management software interfaces may be complex and overwhelming for new users, requiring extensive training and onboarding.
    Clariti offers an intuitive and user-friendly interface, designed for ease of use and quick adoption by marketing freelancers. With its simple navigation and familiar chat-like interface, Clariti streamlines collaboration and communication processes, empowering freelancers to focus on delivering exceptional results for their clients.

Elevating Marketing Freelancers with Clariti's Collaborative Power


Marketing freelancers, operating in a dynamic gig economy, play a pivotal role in assisting corporate clients with diverse projects. The intricacies of managing multiple clients simultaneously often pose communication challenges, leading to inefficiencies and potential misunderstandings.

This detailed article aims to chronicle the journey of marketing freelancers as they transitioned from facing communication complexities to leveraging Clariti’s features for seamless client engagement. The study will delve into the specific problems encountered, the implementation of Clariti, and the subsequent improvements observed in the freelancers’ workflow.

Challenges Faced by Marketing Freelancers:

  • Communication Silos:
    • Freelancers grappled with communication dispersed across emails and chat platforms, creating information silos.
    • Important client discussions, feedback, and project updates were scattered, making it challenging to track and respond promptly.
  • Contextual Confusion:
    • The absence of a unified platform led to contextual disarray, with freelancers struggling to maintain a clear understanding of ongoing projects for different clients.
    • Retrieving relevant information from scattered conversations became time-consuming, impacting overall project efficiency.
  • Collaboration Inefficiencies:
    • Collaborative efforts were hindered by the need to juggle multiple tools, leading to delays in sharing documents, updates, and feedback among team members.
    • The lack of a centralized hub for collaboration impeded the smooth flow of information and hindered collective productivity.

Why Clariti Was Considered:

Recognizing the need for a comprehensive collaboration solution, marketing freelancers explored Clariti to streamline their communication processes. The features of “Bring Email” and “Contextual Conversations” promised to address the identified challenges and provide a unified platform for efficient client management.

Implementation of Clariti:

  • “Bring Email” Feature Utilization:
    • Freelancers embraced Clariti’s “Bring Email” feature, enabling them to selectively bring relevant emails from their Gmail accounts into the Clariti platform.
    • This streamlined the integration of email communication with ongoing conversations, fostering a centralized repository of client interactions.
  • Contextual Conversations for Organization:
    • Clariti’s “Contextual Conversations” feature allowed freelancers to create dedicated conversation threads for each client.
    • This feature ensured that all discussions, documents, and communications related to a specific client were consolidated, eliminating contextual confusion.
  • Unified Collaboration Hub:
    • With Clariti serving as a unified collaboration hub, freelancers experienced improved efficiency in team collaboration.
    • The platform facilitated real-time communication, document sharing, and discussion tracking within the same interface, fostering a seamless collaborative environment.

Subsequent Improvements in Workflow:

  • Efficient Information Retrieval:
    • The centralized nature of Clariti allowed freelancers to retrieve information quickly and efficiently, reducing the time spent searching across various platforms.
    • Relevant client details were readily available within the dedicated conversation threads, streamlining project management.
  • Enhanced Contextual Understanding:
    • Contextual Conversations provided freelancers with a clear and organized view of each client’s projects.
    • This enhanced contextual understanding improved the quality of client interactions and contributed to more informed decision-making.
  • Streamlined Collaboration:
    • The consolidation of communication channels within Clariti streamlined collaboration, eliminating the need to switch between multiple tools.
    • Team members experienced improved responsiveness, faster decision-making, and a more cohesive collaborative workflow.

Case Study: How Clariti Revolutionized a Marketing Freelancer's Workflow

Many marketing freelancers struggle to manage client relationships effectively using traditional customer relationship management software. This case study explores how Clariti, a versatile collaboration platform, transformed the workflow of a marketing freelancer, enabling personalized and context-rich experiences for every client.


As a marketing freelancer, John faced numerous challenges while using traditional customer relationship management software to manage client interactions. The rigid structure and limited communication channels of customer relationship management software hindered John’s ability to provide tailored services and maintain contextual conversations with clients.

Seeking a more flexible and intuitive solution, John transitioned to Clariti—a unified collaboration platform that integrates various communication channels, including emails, chats, and file sharing. With Clariti’s seamless interface and advanced features, John could streamline client communication effectively.

Benefits of Using Clariti:

  • Personalized Client Communication: Clariti empowered John to deliver personalized communication experiences by consolidating client interactions and project-related discussions within dedicated conversation threads. For example, John could gather client feedback, share campaign updates, and discuss strategy revisions in contextually relevant conversations, fostering stronger client relationships.
  • Context-Rich Collaboration: Unlike traditional CRM software, Clariti enabled John to maintain context-rich conversations with clients by incorporating email exchanges, chat discussions, and shared files within the same conversation thread. By keeping all communication and project-related information in one place, John could easily reference past interactions and ensure alignment across team members.
  • Enhanced Client Insights: With Clariti’s comprehensive conversation history and file-sharing capabilities, John gained deeper insights into client preferences and project requirements. By analyzing past discussions and reviewing shared documents, John could tailor his marketing strategies to meet each client’s unique needs, resulting in higher satisfaction and retention rates.
  • Time and Effort Savings: By transitioning to Clariti, John significantly reduced the time and effort spent on managing client communications and project workflows. The platform’s user-friendly interface and intuitive features streamlined collaboration processes, allowing John to focus more on delivering high-quality marketing services and driving business growth.


Clariti emerged as a game-changer for John, enabling him to overcome the limitations of traditional customer relationship management software and elevate his client collaboration efforts. With its personalized communication capabilities, context-rich collaboration features, and intuitive interface, Clariti empowered John to provide exceptional client experiences and achieve greater success as a marketing freelancer.

Clariti’s innovative integration of the “Bring Email” and “Contextual Conversations” features has proven transformative for marketing freelancers navigating the challenges of client management in the dynamic gig economy. The initial struggles of communication silos, contextual confusion, and collaboration inefficiencies have been effectively mitigated through the seamless implementation of Clariti.

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