what is business communication and its importance

Effective communication is a crucial element in achieving success in any business. It plays a vital role in building relationships, fostering teamwork, and achieving organizational goals. One of the most important aspects of effective communication is the ability to have a meaningful conversation. A good conversation not only conveys your message effectively, but it also promotes active listening and understanding.

In this blog, we will discuss 15 practical steps for effective communication and enhancing your overall communication in a business setting. These steps include active listening, speaking clearly and concisely, using appropriate body language, avoiding distractions, and more.

By following these steps for effective communication, you can strengthen your communication skills and build better relationships with colleagues, clients, and customers. Effective communication can help you to understand your team members’ perspectives, negotiate effectively, and resolve conflicts.

Top 15 expert steps for effective business communication

1. Clarity

The first step for effective communication is clarity in your message. Research shows that messages that are concise and straightforward are better understood and more easily remembered by the audience. A study conducted by Nielsen Norman Group found that website visitors only read 20-28% of the text on a page, indicating the importance of clear and concise messaging.

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2. Listen actively

The second step for effective communication is Active listening which involves paying close attention to what the speaker is saying, asking clarifying questions, and reflecting on the information to ensure understanding. It is essential to be fully present in the conversation and avoid distractions such as phone calls or emails. According to a study by the International Listening Association, active listening can improve communication effectiveness by up to 40%. Active listening can also help build trust and establish rapport with the speaker.

3. Show empathy

The third step for effective communication is to show empathy. This involves understanding the speaker’s point of view and demonstrating that you care about their feelings and experiences. It is essential to acknowledge the speaker’s emotions and validate their perspective. Empathy can help build relationships, promote trust, and encourage cooperation. According to a study by the University of California, empathy can lead to better negotiation outcomes and more effective communication.

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4. Be clear and concise

The fourth step for effective communication is being clear and concise, which involves conveying information in a simple and straightforward manner. It is essential to avoid jargon or technical terms that the listener may not understand. According to a study by the Society for Human Resource Management, ineffective communication costs businesses an average of $62.4 million per year. Clear and concise communication can help reduce the likelihood of misunderstandings and errors.

5. Avoid interruptions

The fifth step for effective communication is to avoid interruptions. Interrupting the speaker can be perceived as rude or disrespectful and can disrupt the flow of the conversation. It is essential to allow the speaker to finish their thoughts before responding. According to a study by the University of Houston, interruptions can lead to negative perceptions of the interrupter and can reduce the likelihood of cooperation and trust.

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6. Use open-ended questions

The sixth step for effective communication is to use open-ended questions, which encourage the speaker to provide more detailed and meaningful responses. They typically begin with phrases such as “what,” “how,” or “why.” According to a study by the University of Michigan, open-ended questions can help build rapport and establish trust in business interactions.

7. Be mindful of nonverbal communication

The seventh step for effective communication is being mindful of nonverbal communication. This includes body language, tone of voice, and facial expressions. It is essential to be aware of your nonverbal cues and to ensure that they are consistent with your message. According to a study by the University of California, nonverbal cues can convey up to 93% of the meaning in a communication exchange.

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8. Follow up

The eighth step for effective communication is following up after a conversation. This can help clarify any misunderstandings and ensure that both parties are on the same page. It is essential to summarize the key points of the conversation and confirm any action items or next steps. According to a study by Harvard Business Review, following up can improve communication effectiveness and reduce the likelihood of errors.

9. Adapting to your audience

The nineth step for effective communication is adapting to your audience. It involves tailoring your communication style and message to the listener’s preferences and needs. It is essential to be aware of the listener’s background, culture, and communication style. According to a study by the Journal of Business and Technical Communication, adapting to the listener can increase the effectiveness of communication and improve the overall business relationship.

10. Speak with confidence

The tenth step for effective communication is speaking with confidence. It involves projecting a clear and assertive tone, maintaining eye contact, and avoiding filler words such as “um” or “like.” According to a study by the University of California, speaking with confidence can increase the listener’s perception of the speaker’s credibility and persuasiveness.

11. Practice active feedback

The eleventh step for effective communication is active feedback. It involves providing constructive feedback to the speaker in real-time, such as repeating or summarizing their key points. This can help ensure that both parties are on the same page and can lead to more productive conversations. According to a study by the International Journal of Business Communication, active feedback can increase the effectiveness of communication and reduce misunderstandings.

12. Use storytelling

The twelfth step for effective communication is storytelling. It involves using anecdotes or examples to illustrate key points or make a connection with the listener. It can help engage the listener and make the conversation more memorable. According to a study by the University of California, storytelling can increase the listener’s retention of information and lead to more persuasive communication.

13. Respect cultural differences

The thirteenth step for effective communication is respecting cultural differences. It involves being aware of and respecting the listener’s cultural background and communication style. It is essential to avoid assumptions or stereotypes and to adapt to the listener’s communication style. According to a study by the Journal of Business and Psychology, respecting cultural differences can increase the effectiveness of communication and build stronger business relationships.

14. Practice active listening with visual aids

The fourteenth step for effective communication is practice active listening with visual aids. Visual aids involve using tools such as whiteboards, diagrams, or charts to enhance understanding and engagement. According to a study by the University of Minnesota, visual aids can increase the listener’s comprehension and recall of information and lead to more productive conversations.

15. Body Language

The fifteenth step for effective communication is nonverbal communication such as body language and facial expressions, which can also impact how your message is received. Research by Dr. Albert Mehrabian suggests that nonverbal cues account for 55% of the message conveyed during face-to-face communication.

How does Clariti help businesses to achieve effective business communication

Clariti uses artificial intelligence in communication to combine emails, chats, documents, calendar events and feeds on the same topic, in rich, context-based “Conversations” to ensure effective communication stays focused and organized. Clariti’s Context Intelligence continuously mines data to add more context to Conversations, automatically. Clariti’s unique machine learning algorithm identifies, collects, and makes deep connections with relevant contexts from all communication, to make work easier. Teams can navigate discussions effectively, see the full context before making decisions and increase productivity.

By using Clariti chat, businesses can improve productivity by reducing the time and effort required to find relevant information. This helps team members to focus on their tasks and complete them more efficiently.


Remember to listen actively, be empathetic, and seek understanding. Speak clearly and concisely, avoid using jargon, and stay on topic. Maintain eye contact and body language that conveys interest and engagement and be mindful of your tone and timing.

By consistently applying these business communication guidelines, you can establish yourself as a skilled communicator and build stronger relationships that can drive your business forward. Start incorporating these steps into your communication today and watch your conversations become more effective and impactful.

Building better relationships through effective communication can lead to increased productivity, better collaboration, and improved problem-solving skills. Take the time to reflect on your communication style and implement these tips in your conversations to achieve more positive outcomes.

Effective communication is a vital aspect of any successful business, and mastering the art of business conversation can greatly enhance your communication skills. By following the 15 steps to better communication outlined in this blog, you can improve your communication and connect better with your colleagues, customers, and clients.


Frequently Asked Questions

The 5 steps for effective communication are formulating a clear message, choosing an appropriate channel, transmitting the message, receiving feedback, and ensuring understanding.

Effective communication is guided by key principles, including clarity, simplicity, and engagement. Messages should be clear, avoiding ambiguity, presented in a straightforward manner, and designed to captivate the audience’s attention.

Business communication is the exchange of information, ideas, and opinions within an organization or between different organizations to achieve specific business goals. Business communication facilitates the smooth flow of information, promotes collaboration and teamwork.

First, actively listen to your colleagues, clients, and stakeholders to understand their needs and concerns. Second, be clear and concise when conveying your message. Third, tailor your communication style to your audience and the situation.

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