what is business communication and its importance

What are the guidelines to improve business communication

Whether you’re having in-person meetings or are trying to communicate one-on-one with your business team members, communication is a challenging, but important element to a successful business.

Below are 8 steps that you can take to have a better, more productive conversation.

Step 1. Visualize Your Business Communications

When it comes to teamwork, every team member has a different way of processing information. For example, one person might work best with written words, while another might be more of an auditory or visual learner.

To get the best of all worlds, consider making infographics when presenting business ideas to the team. Infographics contain visual aids that make them exciting as well as informative.

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Step 2. Accept and Give Feedback

A team that is comfortable communicating makes a habit of giving and receiving feedback. Though feedback helps create a healthy relationship where everyone’s needs are heard, it can seem intimidating putting everything on the table.

Try having an anonymous feedback form or a feedback box for your team to express their thoughts.

Step 3. Pay Attention

This one might be obvious, but when it comes to listening to your team members, it’s vital that you pay close attention to their thoughts and demeanor.

Observe their behavior to help spot any underlying issues someone may be having, and take mental note of any aspect that comes up that is better for another time.

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Step 4. Have Clarity and Focus

Without clarity or focus, your communication is more likely to lose direction and get lost in interpretation. Avoid this by making a list or agenda of key points that you’d like to discuss prior to communicating.

Step 5. Keep the Tone Positive

While feedback and focus are important, one of the ways that you can counter any unwanted feelings in response to positive criticism is by keeping communication positive. Remember your business’s unique culture and try to cater to their needs by making communication fun and interactive. Be it coffee, snacks, or brainstorming activities, bringing fun into the picture can boost morale.

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Step 6. Be Consistent

Another key aspect of productive business communication is being consistent. Post updates regularly and inform team members of any major changes through announcements. Try using a team platform like Clariti, Microsoft Teams, Slack, or others to make the most out of your communications.

Step 7. Emphasize Self-Reporting

No one likes to be micromanaged, which is why putting more responsibility on your team members to self-report their goals can make a huge difference in how the team feels about upper management.

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Step 8. Be a Diplomat

Even with the best communication, there are bound to be issues that need resolving. When this happens, try to remain as diplomatic as possible. Encourage transparency and an open-door policy so that team members feel comfortable coming to you before major issues arise.

In Conclusion

It’s no doubt that communication is challenging. Everyone has different backgrounds, dialects, and beliefs, making it crucial for businesses to master the art of communication if they want to survive. That’s where communication platforms like Clariti can help.


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