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According to Statista, 269 billion emails were sent and received each day worldwide in 2017, and that figure is expected to grow to almost 320 billion daily emails in 2021. Radicati breaks down the daily email traffic into a bit more detail. As of 2018, there were about 124.5 billion business emails sent and received each day. Another report says an average office worker receives 121 emails per day.

As an employee, if you are expected to act upon these emails, it can come only at the cost of significant time and productivity. Is there a way to reduce the time spent on unproductive communication? The answer to this lies in the four ‘R’s: right person, right message, right time and the fourth ‘R’ is very important: ‘right context’. When there is more context, there will be less email, chat etc.

A search engine tries to serve the relevant ad based on your previous search history. A chatbot tries to respond to your query based on your previous chat history. A beacon in a shopping mall tries to give you relevant offers based on your purchase history. Here, in all these cases, history acts as a context. Digital driven businesses are trying to provide smarter and more personalized services by understanding the user context.

If you ask Alexa, how is the weather today, you will get a response. But, if you ask Alexa what shoes to wear today, you might not get a proper response. Alexa’s ability to respond is based on her ability to understand the context behind your question. The next big leap of artificial intelligence would greatly depend on the smart devices’ ability to learn and respond to the context.

We, at Clariti, understand that communication can be made more effective, personal and actionable only if it is based on context. Context is central to everything in Clariti! Whether you are dealing with a work Item (email, chat, social feed), or a Thread (related work items), you are always working in context!

Items

Threads

You can automatically arrange all the communication inside Clariti in Threads and each Thread will relate to some context.. You can arrange the Threads based on the way you choose to organize your work.  Let’s take a look at the use case below. 

As a salesman, you can organize the Thread based on “Customer” or “Territory”.   

These examples need to be rephrased based on Thread not Claritree. We are no longer emphasizing Claritree in our messaging, only Threads.

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