context in communication

We all spend more than 80% of our time communicating with others using emails, phone calls, chats, presentations, virtual calls, or just face-to-face interactions. Unfortunately, just because we spend most of our time communicating with our colleagues, we don’t become expert communicators.

Research shows that companies with more than 100 employees spend an average of 17 hours/week clarifying previous communications. Another study shows that poor communication costs the average large organization (more than 100,000 employees) $62.4 million per year in lost productivity.

Context in communication plays a key role in getting teams to collaborate more efficiently. Case studies have proven that thoughtful context-oriented messaging can lead to more productive conversations and better team performance. By providing context through subject chats, teams are able to make faster and better decisions when making plans or tackling projects. This context is essential for successful teamwork as it keeps the focus of the communication on the topic along with creating opportunities for further growth of ideas.

Secret ingredient for effective communication

This leaves us with the question: What is the secret ingredient to make our communication effective? The answer is “Context.” When it comes to effective communication, people struggle to relate to the context. Whether it is verbal or written communication, context is the key.

When you communicate with your colleagues in person, your tone, body language, among other factors act as the context. These cues help your colleagues to understand and interpret your message. But, unfortunately, in the modern workplace, teams are often geographically dispersed, and they mostly rely on written communication like email and group chats, where the context is more difficult to assess. In the absence of context, there is more scope for miscommunication and misunderstanding due to perceptions and biases.

Communication has no meaning without context. The hardest thing about communicating effectively is knowing how to “set the context”. This is especially true when companies connect with customers via multiple channels – such as email, social media, chat, etc. Managing this multi-channel communication ineffectively often leads to miscommunication and confusion.

Modern communication tools exacerbate the problem

In this era of work from home, companies are using communication tools like Slack, Microsoft Teams, and Twist to bring their teams together. But the big question is: Are the messages sent on these platforms effective?

Since most of these modern communication tools use channels and not specific topics, context gets lost, and information gets buried. Moreover, as these tools are chat-focused, recipients may get flooded with a deluge of messages and notifications and they may end up losing some vital information that can have serious implications on their work.

Besides, Slack only focuses on chats, but the information is shared in many other ways such as emails, online documents, and social media, among others. There is no way to bring active conversations in all these other forms in Slack.

How Clariti differs from other tools

Clariti provides context in your communication with its unique subject-based chats, making it a great tool for organizations and teams. By using subject chats instead of regular messaging, context is more easily maintained since it allows people to stay on the same page and focus on the topic at hand.

With Clariti’s subject chats, organizations can increase their productivity as they are able to quickly enter context while switching topics without having to waste time scrolling through past messages. Plus, compared to other team chat apps like Slack and Microsoft Teams, Clariti makes it easier for teams to prioritize conversations and track progress against any project or activity without getting lost in unrelated messages.

Context improves customer interactions

Today there are thousands of ways your customers can reach your business, like social media, emails, live chat, and more. As you scale up your business, it’s crucial that you can connect with your customers on the platforms they’re using. All these channels present an opportunity for you to strengthen customer relations by providing delightful experiences. However, it can be difficult to consistently keep track of all these channels simultaneously.

Though many tools in the market can help you to combine all your channels of communication, all your conversations will still be silos within the platform. Only when you can connect all your conversations using context, will you be able to organize requests, prioritize support, manage messages efficiently, and delight customers.

Advantages of communicating in context

Context in communication maximizes productivity for teams by providing context for various messaging and subject chats. It facilitates collaborations by enabling members to access information quickly and accurately, without having to repeat arguments or produce new content from scratch. Context in communication provides a sense of transparency across all projects, allowing the organization to work together more efficiently on any project at hand.

Additionally, context-based communication allows team members to easily view up-to-date tasks, conversations related to the subject of the task or project and even context for data points which are relevant for decision making. Overall, context in communication offers numerous advantages that can help organizations operate more effectively.

Clariti brings context

Clariti’s content-rich subject chats bring context to all its communication and offers a variety of advantages. Context in communication allows teams to stay productive and focused on any collaborative task ensuring that productivity is maximized. Subject chats enable each team member the ability to message, comment, discuss, and collaborate all in one place.

This context in communication brings clarity and saves time and energy since users no longer have to search through long conversations for context or details. Through Clariti’s subject chat platform, teams are able to remain organized with their communication while taking advantage of context-based real-time messaging that can be done quickly, easily, and effectively.

Advantages of using Clariti’s content-rich subject chats

  1. They provide context for messages. If you’re sending a message about a specific project, Clariti’s content-rich subject chats can provide some much-needed context. This way, everyone knows exactly what you’re talking about and can follow along more easily.
  2. They’re great for team collaboration. If you need to brainstorm an idea or get input from others, Clariti’s content-rich subject chats are a great way to do it. Everyone can chime in and offer their thoughts, and you can all work together to come up with the best solution.
  3. They help you stay organized. It can be hard to keep track of emails, especially if they’re coming from multiple people. Clariti’s content-rich subject chats can help you stay organized by keeping all the messages about a specific topic in one place.
  4. They allow you to go back to previous conversations. Sometimes, it’s helpful to be able to reference back to previous conversations when working on a project. With Clariti’s content-rich subject chats, you can easily scroll back and find what was discussed before, so you don’t have to start from scratch every time.
  5. They save you time. When everyone is on the same page, things tend to move along more quickly. So, if you’re looking to save some time, content-rich subject chats can be a big help.
  6. They reduce misunderstandings. Because everyone is able to see the same information in Clariti’s content-rich subject chat, there’s less room for misunderstanding. This way, everyone is on the same page and there are no surprises down the road.
  7. They help build relationships. Working together on Clariti’s content-rich subject chats can help build relationships with team members and create a sense of camaraderie. After all, it’s easier to work together when you actually enjoy each other’s company!
  8. They promote creativity. When people are working together on content-rich subject chats, they tend to be more creative and innovative because they’re not limited by traditional methods of communication. This encourages out-of-the-box thinking and often leads to better results overall.
  9. They make projects more fun. Let’s face it, working on projects is often more fun when you’re collaborating with others in a content-rich subject chat! This is because the process is more interactive and engaging than working alone or using traditional methods of communication like emailing back and forth.
  10. They’re just plain convenient. Clariti’s content- rich subject chats are simply more convenient than many other methods of communication, since they allow users to easily access messages and collaborate with others in real-time without having to schedule meetings or make phone calls.

Overall, Clariti’s content- rich subject chats have numerous advantages that make them well worth using for team collaboration, messaging, and other purposes. So, if you haven ‘ t tried them out yet, now is the perfect time!


Clariti is a valuable communication tool that enables context in communication so that users can always stay contextually up to date in their work. Context in communication brings clarity in your communication, facilitates workflow, and gets your work organized. This allows teams to be more productive as they can quickly and easily keep track of relevant conversations and exchanges while also staying on top of their responsibilities.

Clariti enables context in communication by utilizing messenger-style messaging, allowing users to synchronize their context across multiple teams while seeing the progress in their workflow instantly. Additionally, Clariti provides a comprehensive overview of team context, so members know exactly what is going on without having to catch up through long emails or tedious meetings. With Clariti, users can communicate contextually for a unified and efficient teamwork experience. Context in communication also has other indirect benefits like better employee engagement, higher employee productivity and lower employee turnover.


Frequently Asked Questions

Context is an important element of communication. The context in which a message or piece of communication is conveyed shapes how it will be interpreted by the receiver. It can also help to explain any potential nuances or double meanings that may exist in the words being used. Context influences how we, as individuals, interpret and respond to conversations, emails, actual documents and even body language. It helps us to understand what messages are being sent, ensure our own responses are clear and focused and reduce the potential for unintended confusion. As such, understanding context is an essential skill for effective communication.

Context is an essential component of communication; in fact, it could be said that good communication always takes context into account. Without any awareness of the context in which an exchange is taking place, a meaningful conversation or dialogue cannot occur between parties. Even when relying on non-verbal forms of communication, such as body language and facial expressions, readers must take into consideration the situation they are in at the moment to make sense of what is occurring and to interpret gestures correctly. Ultimately, having knowledge about context helps people communicate more effectively, fostering greater understanding and better relationships with peers, coworkers and even strangers.

Context plays an important role in communication, as it helps to determine how a message is interpreted. It can be divided into five main categories: physical context, social context, chronological context, cultural context and psychological context. Physical context encapsulates the environment in which we communicate – for example temperature and seating arrangements. Social context looks at the relationships between speakers, such as formality and power imbalances. Chronological context refers to time, including the time of day or year we communicate in. Cultural context examines external culture; for instance, shared values and language usage. Finally, psychological context encompasses individual beliefs, thoughts, biases and feelings that come into play in communication. By recognizing these 5 contexts when sending a message, it is possible to tailor communications to ensure they are received as intended.

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