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Individuals who report having at least one social media account number in the billions. Of those, many have more than one social media account. Suffice it to say: if you aren’t using social media for your small business, you should be. 

In this article, we will take a look at social media as a communication tool for businesses, and why you should be using it in your business communication strategy, if you aren’t already. 

Reach customers where they are

As was stated earlier, billions of people use social media. This means that, depending on your business, you could potentially reach billions of people and convert them into clients and customers through the use of social media. Social media users are already on these sites, all you have to do is make interesting content that appeals to them, and they can’t help but notice you. 

Quick, casual communication

When making a post on social media, it’s important to remember than most people don’t read the entire post, unless they are very interested in the subject. Therefore, you need to make a post that is interesting, engaging, and has a call to action in very few words and sentences. This takes some practice, but can be achieved by anyone, and can significantly boost clicks. 

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Live streaming

While live events are slowly starting up again after a year’s hiatus due to Covid-19, there is still a need to reach people at home. Many social media platforms offer live streaming solutions, which is the perfect substitute for in-person interactions. Live streaming enables businesses to directly reach out to existing and potential customers, keeping them apprised of exciting new offers, deals, and product launches. Additionally, live streaming allows for businesses to convey information in a video format, which many users today prefer to written communication.

Tagging and trending

The use of hashtags on social media can lead people directly to your business. By appropriately tagging your posts, you can reach users who are interested in products and services similar to yours. After you get them to view your profile and follow your brand, you then will be able to better target your advertising to these individuals through the use of social media analytics. 

If your post picks up enough steam, it may even start to trend. When posts are trending, they show up on even more people’s suggested searches, driving even more traffic to your company. While this is not as easy as it sounds, it is very reasonable for all businesses to have a strong social media presence and the use of hashtags is one of the best ways to use social media as a communication tool for businesses. 

Social media as a communication tool for businesses: what are the downsides?

The only potential downside to using social media as a communication tool for businesses, is that your posts need to be frequently updated and maintained. But this can be easily done, and is well worth the cost of hiring staff to maintain the profile or taking the time to do so yourself. 

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Software for social media communications

Many software tools are available for social media communication and marketing. Some tools are useful for scheduling posts, others are useful in targeting content for specific demographics, other tools are very useful for creating engaging content and there are tools for reporting and analytics. 

Clariti is an affordable and easy-to-use tool for social media marketing and customer support. It is especially useful when a marketing and customer support team is involved in creating, posting and tracking social media content. Clariti automatically downloads selected social media posts (currently Twitter) that you can share with your team with your comments. For example, customer support teams can “listen” to their social media channels to keep track of any negative comments by their customers. They can share the comments with other team members for resolution so the issue doesn’t fester. Positive social comments from users can also be seamlessly embedded in the company’s social media marketing. 

Clariti is a complete communication and organization tool that supports chats, emails, cloud documents, calls and social media feeds. It has a calendar tool to schedule to dos, events and conference calls. Clariti is a web-based freemium software. You can use it for free and only upgrade if you need certain specific features. 

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